Merchandising: Matching Selection Room Arrangement, Equipment and Lighting

Casket rack

a device upon which caskets are placed, above the other, for display or storage.

Halogen lighting

a high intensity light source that produces a white light approximating natural daylight

Church truck

a wheeled collapsible support for the casket used in the funeral home, church, or home.

Demonstration or educational group

caskets utilized to educate the selecting party regarding casket construction

Direct lighting

illumination directly shining on an object

LED lighting

light emitting diode lighting; a semiconductor device that converts electricity into light; noted for its high energy savings and long-lasting durability.

Consecutive method

placing caskets for selection in their order of increasing or decreasing value.

Indirect lighting

reflected illumination of an object

Fluorescent lighting

the illumination produced by a tubular electric discharge lamp; the fluorescence of phosphors coating the inside of a tube.

Incandesecent lighting

the illumination resulting from the glowing of a heated filament

Indirect Selection Room Procedure

the method of selling merchandise whereby the funeral director does not stay in the selection room during the selection process

Direct selection room procedure

the method of selling merchandise whereby the funeral director remains in the selection room throughout the selection process

Casket stand

the stand or support upon which a casket rests in the selection room

Bier

typically a stand upon which a casket is placed for viewing and services, but sometimes a means of merchandise display