MGM301 Chapter#5 QUIZ

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.

Opinion leaders

When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they most likely will exhibit ________.

complex buying behavior

Individuals and households that buy or acquire goods and services for personal consumption make up the ________. A: consumer market B: market offering C: market mix D: subculture E: social class

A: consumer market

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept. A: personal characteristics B: reference groups C: perceptions D: attitudes E: psychographics

A: personal characteristics

What is the most important consumer buying organization in society? A: leading adopters B: The family C: membership D: reference group E: aspiration groups

B: The family

Family is one of the ________ factors that influence consumer behavior. A: cultural B: social C: personal D: psychological E: business

B: social

Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as​ ________ marketing. A: word-of-mouth B: social network C: buzz D.: cross-cultural E: life-style

D: cross-cultural

In the __________ stage, the consumer considers whether trying the new product makes sense. A: trial B: interest C: awareness D: evaluation E: Adoption

D: evaluation

Which of the following is the final stage in the new product adoption process? A: Awareness B: Interest C: Evaluation D: Trail E: Adoption

E: Adoption

Which consumer group tends to show more brand loyalty and make shopping a family​ event, with children having a big say in the purchase​ decision? A: working class consumers B: Hispanic Americans C: Arab Americans D: middle class consumers E: African Americans

E: Hispanic Americans