MGMT Chapter 8

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Firms that use taper integration also use ____ when they rely on outside-market firms for some of their supplies.

backward vertical integration

Amazon.com has decided to enter the college bookstore market. The goal of "Amazon Campus" is to offer co-branded university-specific web sites that offer textbooks and paraphernalia, such as logo sweaters and baseball hats. This development shows Amazon's relentless pursuit of

product diversification

Which of the following stakeholders of a company would most likely be responsible for formulating a corporate strategy?

the chief executive officer

Which of the following is an example of an external transaction cost?

the cost of searching for a contract manufacturer

___ is best described as a firm's ownership of its production of needed inputs or of the channels by which it distributes its outputs.

vertical integration


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