MGMT Chapter 8
Firms that use taper integration also use ____ when they rely on outside-market firms for some of their supplies.
backward vertical integration
Amazon.com has decided to enter the college bookstore market. The goal of "Amazon Campus" is to offer co-branded university-specific web sites that offer textbooks and paraphernalia, such as logo sweaters and baseball hats. This development shows Amazon's relentless pursuit of
product diversification
Which of the following stakeholders of a company would most likely be responsible for formulating a corporate strategy?
the chief executive officer
Which of the following is an example of an external transaction cost?
the cost of searching for a contract manufacturer
___ is best described as a firm's ownership of its production of needed inputs or of the channels by which it distributes its outputs.
vertical integration
