Millennials (Y Gen.) and the Net Generation (Gen. Z)

what is millennial generation skeptical of?

institutions- political and religious

Which population had the greatest total population of all generations?

- Gen Z outnumbered millennials by 1 million with 60 mil total

characteristics of millennials that separates them apart from older generations

"narcissism"- self absorption -complex, introspective -higher proportionate of "non-whites" than previous gen. -greater number of people raised by single parent -large public traumas -digitally wired from childhood

millennial idea on american dream?

"the idea that if you worked hard and got good grades you would succeed"- changed in economic realities of 21st century -you can work very hard and still fail

Generation Z

- generation coming after 9/11 and great recession

Who were the parents of gen Z and how did their parenting affect the shaping of their generation?

-Generation X- post watergate and post-vietnam era -tried to give their children the safe, secure childhood they never had -safety is a huge concern

which generation is the "pluralist generation"

-Generation Z: they have conviction in diverse races and religions and believe people can coexist in society

difference between millennials and generation Z on technology

-Millennials had basic tech in teen years -Gen Z first generation to be raised in era of smart phones -Gen Z does not know a world before social media

While both Millennials and Generation Z are characterized by their use of technology, there are several key differences in how these two generations use technology

-Privacy; Generation Z is much more cautious about posting private information on technological platforms -Platform; Millennials and Generation Z prefer different online platforms (Facebook versus Twitter versus Snapchat, etc)

grandparents of Gen Z and similarities

-Silent Generation- late 1920's through early 40's -shaped by war and depression, grew up to be diligent, career oriented -similar in that jobs are hard to get and you can't take risks -entrepreneurship through social media on the rise, want to make it big similar to the richest generation (silent generation)

how has the millennial generation "embraced it's own modes of entrepreneurship?"

-broad spectrum of "creatives" who have rejected the security of a corporate job and taken the risk of pursuing their own ventures

milennial perspective on health?

-creating to more diet choices- vegan, veg., gluten free -communalism

what is the trend of risky behavior in gen Z?

-decreased percentage of HS who use alcohol compared to 1990's -decreased percentage of HS who never wear a seatbelt compared to 1990's

why is so much attention paid to a generation who's oldest members are now entering the prime time of their adult lives?

-first people to come of age in 21st century, with the rate of technological change, has been forced to invent new ways of navigating

most ethnically diverse generation?

-gen Z -minority populations grew significantly between 2000-2010 -things like African American president and same-sex marriage seen less significant compared to older generations

differences of millennials and gen Z on social media platforms?

-gen Z uses more anonymous platforms (snapchat, Whisper) where images can disappear instantly -gen Z is more aware of personal privacy, having seen millennials screw up posting too openly

how has global issues affect gen Z?

-growing up in time of economic hardship and global conflict has shifted to more practical views on future -optimism (like a career in fashion) replace with pragmatism (realistic, like career in law)

generation Z characteristics

-hard-working -conscientious -somewhat anxious and mindful of the future

millennial perspective on brands?

-indifferent to prestigious brand -prefer to buy online -get "disposable" clothing -value companies that support specific social issues

millennial shopping habits

-more likely to buy online -more likely to buy based on price rather than quality

millennial marriage and family characteristics

-more likely to put off marriage and children

millennials financial characteristics

-more mean student debt -smaller mean incomes -more likely to buy car's and home's later in life -the "renting" generation

millennial health habits

-turning away from unhealthy habits such as smoking and drinking -more fitness focused and health oriented

"sharing economy"

-turning to a new set of services that provide access to products without the burdens of ownership

Millennial era

1980-2000's (general range, era not definitive)

what is the number one factor that separates Gen Z and millennials?

9/11 attack

T or F- 2/3 of millennials would rather work a job they love that pays less than a high paying job they think is boring

T

Which generation is "true digital natives"

both millennials and generation Z

Gen Z era

early 90's to mid-2000's -about 12 to 23 years old now

common emotional characteristic of millennials?

empathy- lebron james, photographer in NY, Yale grad student

"They're brash, they're narcissistic, they're entitled. Or so the cliché goes." Who is described in this NY Times quote?

millennials

how does the 2008 economic crash affect millennials?

show how fleeting wealth can be solution: acquire less