MIS exam 3 Chapter 9

Which of the following statements is TRUE about data marts?

Data marts address the needs of a particular department or functional area of a business.

An ________ and an OLAP report are the same thing.

OLAP cube

Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax is most likely to have an RFM score of ________.

155

________ is a BI application that inputs data from one or more sources and applies reporting operations to that data to produce business intelligence.

A reporting application

Which of the following is a characteristic of BigData?

It is generated rapidly.

Which of the following statements is TRUE of source data for a business intelligence (BI) system?

It refers to data that the organization purchases from data vendors.

Capturing customers' clicking behavior is referred to as ________.

clickstream data

In ________, statistical techniques can identify groups of entities that have similar characteristics.

cluster analysis

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."

cross-selling

Which of the following is a fundamental category of business intelligence (BI) analysis

data mining

In large organizations, a group of people manage and run a(n) ________, which is a facility for managing an organization's BI data.

data warehouse

Problematic operational data is termed as ________.

dirty data

The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format.

dynamic

A sales report that is current at the time the user accessed it on a Web server is an example of a(n) ________.

dynamic report

Knowledge management (KM) benefits organizations because it ________

improves process quality and increases team strength

Which of the following terms is used as a synonym for data mining?

knowledge discovery in databases (KDD)

In market-basket terminology, the ratio of confidence to the base probability of buying an item is called ________.

lift

RFM analysis is used to analyze and rank customers according to their ________.

purchasing power

Which of the following is an example of a supervised data mining technique

regression analysis

________ is a concept that computer systems will become sophisticated enough that they can adapt and create their own software and hence adapt their behavior without human assistance.

the singularity