MMI 173 Quiz 7-14

The _____________ represents clients by seeking employment for the artist, this person is subject to state laws A) Road Manager B) Attorney C) Personal Manager D) Agent

D) Agent

Getting an edge in your career development includes A) Website/YouTube/Social Media B) Online Learning/Webinars C) Certifications D) All other choices

D) All other choices

A Music Supervisor is an example of which career option specifically? A) Performing Careers B) Teaching Careers C) Music-Related Career D) Broadcasting/Film/Video Game Careers

D) Broadcasting/Film/Video Game Careers

Must have social media accounts for now include some of these accounts below, except A) Instagram B) Tik Tok C) Facebook D) Google + E) Twitter

D) Google +

The Recording Academy presents the ____________ A) AMAs B) Oscars C) Tonys D) Grammys

D) Grammys

Typical fees for managers range from A) 7% to 10% B) 20% to 30% C) 10% to 12% D) 10% to 25%

D) 10% to 25%

Global recorded music revenue in 2018 was A) $18.9B B) $25.2B C) $20.8B D) $14.7B

A) $18.9B

In what decade FM Stations became a trusted vehicle to develop and expose talent to mass consumers? A) 1970's B) 1980's C) 1950's D) 1960's

A) 1970's

Merchandise sold at concerts pay a royalty fee in the range of _________ A) 20% - 40% B) 25% - 40% C) 30% - 50% D) 8% - 14%

A) 20% - 40%

Indies' market share of the global recorded music market in 2020 was A) 31.4% B) 20.5% C) 30.1% D) 16.0%

A) 31.4%

What amount of tickets did Live Nation sell in 2019? A) 46.66M B) 38.88M C) 42.22M D) 36.66M

A) 46.66M

Accounting method where income counted when earned and expenses when incurred. You may be able to write off bad debt A) Accrual Method B) Earned Income Method C) Combination/Hybrid Cash & Accrual D) Cash Method

A) Accrual Method

Unsold tickets are referred to as? A) Deadwood B) Scaling C) Dead on arrival D) Dead Paper

A) Deadwood

An outdoor location is used seasonally for day-long and multi-day concerts. Attractive due to their relatively low overhead cost. A) Festival Sites B) Stadiums C) Arenas D) Theaters

A) Festival Sites

National full-service agencies include all of these, except A) Harry Fox Agency B) William Morris Endeavor C) Creative Artists Agency D) United Talent Agency

A) Harry Fox Agency

In the chart of the Top 10 Broadway musicals, which show uses repertoire from a popular band? A) Jersey Boys B) Cats C) Miss Saigon D) The Phantom of the Opera

A) Jersey Boys

By electing this business structure, the owners can avoid double taxation A) S Corporation B) General Partnership C) Sole Proprietorship D) Joint Venture

A) S Corporation

The bulk of the day to day legal work is performed by ____________ A) Transactional Attorneys B) Paralegals C) Litigation Attorneys D) General Counsel

A) Transactional Attorneys

A Split Point is a number based on ticket sales, and at which point does the act and the promoter divide the balance? A) True B) False

A) True

As car manufacturers add Internet connection capabilities, internet radio represents a threat to satellite radio. A) True B) False

A) True

Consumers in a TV commercial may not remember a text on the screen or a voiceover, but they will definitely remember a song! A) True B) False

A) True

Global Digital Revenues (Streaming, Downloads & Others) accounted for 69.3% of recorded music revenues in 2021 A) True B) False

A) True

In most cases, secondary revenue streams like sponsorships allow promoters to cover all the production costs associated with an event. A) True B) False

A) True

Latin America has the highest regional growth rate projected for Music Publishing from 2019-2024 A) True B) False

A) True

Liking music isn't enough to succeed. Successful professionals need complete preparation, hard work, and luck. A) True B) False

A) True

Marketing Research is the process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem. A) True B) False

A) True

Marketing is the process of creating value and building a customer relationship to capture value from customers in return. A) True B) False

A) True

Regulation is very loose for managers. The best advice is to make sure you have an agreement in place outlining duration, responsibilities, and fees scope. A) True B) False

A) True

Venues are typically responsible for securing the performance rights license required for an event. A) True B) False

A) True

You are required to report all income regardless of whether you're paid by check or in cash. A) True B) False

A) True

You earn cash by creating value in the short term A) True B) False

A) True

You should start developing your network while in college and not wait until you graduate to begin! A) True B) False

A) True

Your resume is a marketing document with a clear goal to get you an interview. A) True B) False

A) True

Questions that help define the artist in the process of creating a brand identity except A) What kind of food does he/she prefer? B) Focused on family or a free spirit? C) Style, does it fit a profile? D) What value do they hold dear?

A) What kind of food does he/she prefer?

These are all part of the Value Proposition except... A) Who do you know? B) Who do you do it for? C) What do you do? D) What's in it for them?

A) Who do you know?

Match the TV show with the corresponding decade Alan Freed's Rock 'n Roll Show The Monkees The Jacksons Solid Gold 1950s 1960s 1970s 1980s

Alan Freed's Rock 'n Roll Show 1950's The Monkees 1960 The Jacksons 1970's Solid Gold 1980's

The year 2017 holds the third-highest record for tickets sold worldwide for the period 2011 - 2020. A) True B) False

B) False

YouTube is the largest online search engine A) True B) False

B) False

In the video Top 10 Songs from Commercials, which artist performs the #1 song? A) Awolnation B) Feist C) The Four Seasons D) fun. featuring Janelle Monae

B) Feist

Major Talent Agencies discussed include all of these except? A) William Morris Endeavor B) Harry Fox Agency C) Creative Artist Agency D) Paradigm Talent Agency

B) Harry Fox Agency

Licensed merchandise may account between ___________ of overall tour revenue. A) 10% - 20% B) 5% - 15% C) 25% - 35% D) 10% - 35%

D) 10% - 35%

One of these certifications below will give you the tools to manage multiple social media platforms in one application. A) Facebook B) Google Ads C) Hootsuite D) Tableau

C) Hootsuite

What is the typical fee out of artist income that the agents get? A) 12% B) 15% C) 8% D) 10%

D) 10%

What was the Live Music ticket sales revenue in 2016? A) $19.76 B B) $20.3 B C) $23.32 B D) $8.32 B

B) $20.3 B

What was the Live Music sponsorship revenue in 2019? A) $5.54 B B) $6.03 B C) $3.85 B D) $5.33 B

B) $6.03 B

By the end of 2021, there were _________ million users of paid subscription accounts globally. A) 153 Million B) 523 Million C) 253 Million D) 335 Million

B) 523 Million

The publicity plan includes all of these except A) Target Media B) Advertising Budget C) Timetable and Deadlines D) Publicity Goals

B) Advertising Budget

Which of the following is not true when referring to corporate partnerships A) Enhance Brand's image B) Allows the brand to acquire other brands for their portfolio C) An additional source of income to the artist D) Helps to build Brand awareness

B) Allows the brand to acquire other brands for their portfolio

Agents typically negotiate recording contracts A) True B) False

B) False

Are venues paid in full upon signing a contract with a promoter? A) True B) False

B) False

Major agency fees are usually 20% of artist income. A) True B) False

B) False

Promoters, booking agents, and the venue share in the profits of secondary ticket markets? A) True B) False

B) False

Stadiums are outdoor venues typically seating 5,000 - 30,000. Specifically, designed for concerts with permanent stages A) True B) False

B) False

Synchronization revenue increased by 9.4% in 2021, accounting for a 2.1% share of total recorded music revenues. A) True B) False

B) False

Teaching careers include instrumentalists A) True B) False

B) False

The mass appeal of radio became the main diver for music sales in the 1940's? A) True B) False

B) False

The most important source of revenue from the artist's perspective is streaming? A) True B) False

B) False

The music industry is not populated by far more than a small group of household names hauling down rich paydays. A) True B) False

B) False

The typical arrangement has the promoter staff selling the merchandise that has been delivered by the master licensee at the venue. A) True B) False

B) False

The arena with the largest attendance in the world is? A) The Forum B) O2 Arena C) Manchester Arena D) Staples Center

B) O2 Arena

Who is the leading music publishing organization in the world with a 25% market share in 2019? A) WCM B) Sony C) UMPG D) Peer Music

B) Sony

This is the most important part of the plan. In this section, you will show the vision and strategy for the project. You will also elaborate on existing and required assets to execute your plan. Moving on to discuss your strategy for promotion, advertising, publicity, and other relevant areas of your plan. A) Timeline & Budget B) Strategies C) Goals & Objectives D) Success Tracking Tools

B) Strategies

Only two markets are in both streaming charts, User Penetration, and Revenue. The United States and ____________ A) China B) United Kingdom C) Japan D) Sweden

B) United Kingdom

Based on our lecture, how many users does YouTube have? A) 1.8 Billion B) 1.5 Billion C) 2.0 Billion D) 2.5 Billion

C) 2.0 Billion

A typical split between act and promoter is? A) 90/10 B) 50/50 C) 85/15 D) 80/20

C) 85/15

Market segmentation allows the marketer to: A) Identify groups of consumers with similar needs and interests B) Find the characteristics and buying behavior of group members C) All of the choices D) Provides information to help design custom marketing mixes, to connect with a specific segment

C) All of the choices

The standard networking platform for business is? A) Facebook B) Handshake C) LinkedIn D) Tik Tok

C) LinkedIn

Attorneys fees are A) 10% of Profits B) A share of royalty income C) Not tied to the artist's income D) 20% of Income

C) Not tied to the artist's income

This report summarizes your income and expenses over a given period of time and tracks your cash flow A) General Ledger B) Balance Sheet C) Profit and Loss (or Income) Statement D) Equity Statement

C) Profit and Loss (or Income) Statement

One of the best practices to maintain a brand is... A) Post on Twitter regularly B) Have a Facebook account C) Social media monitoring D) Have your own YouTube channel

C) Social media monitoring

Which market has the highest user penetration for streaming? A) United Kingdom B) Canada C) Sweden D) United States

C) Sweden

All of these are part of the Equity lines except... A) Production B) Publishing C) Products D) Promotion

D) Promotion

Creative careers include all the ones below, except A) Lyricist B) Professional Songwriter C) Music Editor D) Record Producer

D) Record Producer

This business structure is one where its liabilities are your personal liabilities, and its assets your personal assets, and also you personally assume all the risks and rewards of the business A) S Corporation B) Limited Liability Company C) General Partnership D) Sole Proprietorship

D) Sole Proprietorship

Music in Television and Videos is important to the industry because....... A) It provides a national stage for exposure B) It is a marketing vehicle for artists C) It has become an outstanding source of income D) It becomes a vehicle to sell music directly to a specific set of consumers E) All other options

E) All other options

These sources of revenue are all part of the Performance line of business except... A) Local Gigs B) Sessions (Face-to-Face & Online) C) Orchestras D) Touring E) Private Lessons

E) Private Lessons

Match the artist with the number of shows in the 2019 Year-End Boxscore Elton John Ariana Grande Ed Sheeran Backstreet Boys 105 77 54 95

Elton John- 105 Ariana Grande- 77 Ed Sheeran- 54 Backstreet Boys- 95

Which radio format was the second most popular in the segment aged 25-54 in 2019?

Pop CHR

Out of the Top 5 global streaming markets in revenues, which one represents the most significant upside for the industry? A) Germany B) United States C) Japan D) China E) United Kingdom

idk but it's not the US

A band would be considered a ___________________ if they have otherwise not organized as a formal business structure A) Corporation B) Limited Liability Corporation C) Partnership D) Joint Venture

not partnership