NSSW NEXT: SERVICE MARKETING

Which Dealership employees are most likely to have responsibility for Service Marketing?

Dealership Marketing Manager Service Manager

What are best practices to make it easy for customers to act on a Service reminder?

Include the Dealership phone number in your communications Link digital Service reminders to the online appointment booking system Link digital Service appointment date reminders to the online booking system

What are best practices to make it easy for customers to act on a Service reminder

Include the Dealership phone number in your communications Link digitial Service appointment date reminders to the online booking system Link digital Service reminders to the online appointment booking system

What are benefits of effective Service Marketing?

Increase customer retention Generate Service appointments Increase customer engagement Personalize the Service customer experience

What is the most important step in a direct marketing campaign?

Selecting the right customers

What is a typical example of Service Marketing?

Sending targeted service offers to customers

What are the objectives of Service Marketing?

To build loyalty To increase customer retention in the Service Department To generate conquest non-Nissan business for OMNIPARTS sales To attract and conquest second owners