OBA 488 Midterm
In which year was e-commerce said to have begun?
1995
What percent of Americans who access the Internet use a mobile device at least some of the time.
93%
angel investor
A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business
an example of e-business.
Amazon's inventory control system
e-commerce today
Economists' visions of a friction-free market have not been realized, There remains considerable persistent price dispersion, Consumers are less price-sensitive than expected
example of social e-commerce
Foursquare
Foursquare's business model raises significant privacy concerns, Foursquare combines a social network business model with location-based technology, Foursquare has struggled to find profitability.
the basic web policy of large firms during the Invention period
Maintain a basic, static website depicting the firm's brand.
incubators.
Organizations that typically provide an array of services to start-up companies along with a small amount of funding
example of the bricks-and-clicks e-tailing business model
Sears , Staples , Walmart
the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web
The larger the audience reached, the less rich the message
Reach
The total number of users or customers an e-commerce business can obtain
leverage
The use of a company's competitive advantage to penetrate surrounding markets
The early years of e-commerce were driven by all of the following factors
a huge infusion of venture capital funds, an emphasis on quickly achieving very high market visibility, visions of profiting from new technology.
market creator
a web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
MyPoints
affiliate revenue model
financial model
another name for a revenue model
global reach
changes industry structure by lowering barriers to entry but greatly expands the market at the same time
Rhapsody.
content provider model
Over the past decade, the number of exchanges has
diminished sharply
examples of business-to-business (B2B) business models
e-distributors, e-procurement, exchanges
Sustaining technologies
echnologies that enable the incremental improvement of products and services.
a characteristic of the Reinvention phase of e-commerce
expansion of e-commerce to include services as well as goods
richness
feature of e-commerce technology that enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text
can be considered a direct or indirect competitor of Amazon
Apple's iTunes Store., Walmart, eBay.
the use of apps
Around 280 million people worldwide launch a smartphone app more than 60 times a day, Apps are easier to control and monetize than websites, The average U.S. consumer spends over three hours a day using apps
disparity in relevant market information among parties in a transaction
information asymmetry
freemium strategy
involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service
Unfair competitive advantages occur when:
one competitor has an advantage others cannot purchase.
unique features of e-commerce technology
richness, social technology, interactivity
Scribd
subscription revenue model
business models employed in the online music industry
subscription, download-and-own, cloud streaming.
transaction cost
the cost of participating in a market
Precursors to e commerce
the development of Electronic Data Interchange (EDI) standards., Baxter Healthcare's PC-based remote order entry system. the French Minitel.
the French Minitel
the first large-scale digitally enabled transaction system in the B2C arena
webrooming
the practice of researching a product online before purchasing it at a physical store
A perfect market
there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.
variations of the e-tailer business model
virtual merchant, manufacturer-direct, bricks-and-clicks
Baremetrics
was not able to successfully implement a freemium business model
the early years of e-commerce
were a technological success but a mixed business success.
