Osterwalder: Business model generation - on the business model canvas

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Inventor of the business model canvas

Alexander Osterwalder

Revenue Streams

Asset sale, usage fee, subscription fee, leasing etc

pricing mechanisms

Fixed price, dynamic pricing

Key Resources

Most important assets to make the business model work: Physical, intellectual, human, financial

Customer relationships

Personal assistance, Self service, communities, co-creation

Channels

The delivery of the value proposition - Sales force, web sales, own/partner-stores

Customer Segment

The segment the business is targeting - Niche, Mass market, diversified etc

Key Activities

production, problem solving, platform/network

Key Partnerships

the network of suppliers and partners that make the business model work

cost structure

the relative proportion of fixed, variable, and mixed costs in a business model

value proposition

the unique value that a product or service provides to its customers and how it is better than and different from those of competitors


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