Osterwalder: Business model generation - on the business model canvas
Inventor of the business model canvas
Alexander Osterwalder
Revenue Streams
Asset sale, usage fee, subscription fee, leasing etc
pricing mechanisms
Fixed price, dynamic pricing
Key Resources
Most important assets to make the business model work: Physical, intellectual, human, financial
Customer relationships
Personal assistance, Self service, communities, co-creation
Channels
The delivery of the value proposition - Sales force, web sales, own/partner-stores
Customer Segment
The segment the business is targeting - Niche, Mass market, diversified etc
Key Activities
production, problem solving, platform/network
Key Partnerships
the network of suppliers and partners that make the business model work
cost structure
the relative proportion of fixed, variable, and mixed costs in a business model
value proposition
the unique value that a product or service provides to its customers and how it is better than and different from those of competitors
