PR quiz 2

How are media kits most often used?

B. For major events C. For major product launches.

In public relations, the news release is______:

The most commonly used public relations tactic.

Of the following, what is the most important in considering the public relations value of a VNR?

The news potential of the information.

All of the following are true for putting together a multimedia or social media news release EXCEPT:

Write in a text-heavy style for interested readers.

Which of the following(s) describe(s) mass media?

a. Controlled by professional gatekeepers (i.e., editors and publishers). B. Mostly one-way communication with limited feedback channels. C. Centralized/top-down D. Costly to publish. (E.) All of the above

Audio news releases, like releases for print media, must be______.

a. Two pages long. B. Newsworthy and not too commercial. C. Written with sentences averaging 20 words. D. Laced with subliminal messages. (E.) None of the above.

A series of pre-booked, one-on-one interviews from a fixed location via satellite with a series of television journalists is called____?

A satellite media tour.

Which of the following might be included in a media advisory?

A. A one-line headline. B. A brief paragraph outlining the story idea. C. Answers to some of journalism's five W's and H questions D. Contact information. (E.) All of the above.

Which of the following is an effective approach for getting an organization's news and viewpoints on local television?

A. Send a news release. B. Send a media alert or advisory. C. Make a phone or email pitch. D. Produce a video news release. (E.) All of the above are legitimate approaches.

Press release should use APA style.

F

Public relations professionals should hold news conferences frequently.

F

The most common format for media advisories is long paragraph rather than bulleted lists.

F

All of the following are questions that should be asked before writing a news release EXCEPT:

How can I put the most positive spin on this situation?

Which of the following is true of the media pitch?

It lets an editor know about the contents of a media kit. It is a simpler way than news release to inform journalists.

The potential number of people reached by a periodical or broadcast program is known as_____:

Media impressions.

You work for a large technology firm that is unveiling a major new product that you believe will revolutionize the mobile phone and create many new jobs. Your best media relations tool is:

News conference.

When a company's product is featured in a TV show, it's called____.

Product placement.

Like news releases, publicity photos are not published unless they appeal to media gatekeepers.

T

The interview subject for a newspaper or magazine article has no control over what is published.

T

A quote in broadcasting is called a_____?

sound bite