PR quiz 2
How are media kits most often used?
B. For major events C. For major product launches.
In public relations, the news release is______:
The most commonly used public relations tactic.
Of the following, what is the most important in considering the public relations value of a VNR?
The news potential of the information.
All of the following are true for putting together a multimedia or social media news release EXCEPT:
Write in a text-heavy style for interested readers.
Which of the following(s) describe(s) mass media?
a. Controlled by professional gatekeepers (i.e., editors and publishers). B. Mostly one-way communication with limited feedback channels. C. Centralized/top-down D. Costly to publish. (E.) All of the above
Audio news releases, like releases for print media, must be______.
a. Two pages long. B. Newsworthy and not too commercial. C. Written with sentences averaging 20 words. D. Laced with subliminal messages. (E.) None of the above.
A series of pre-booked, one-on-one interviews from a fixed location via satellite with a series of television journalists is called____?
A satellite media tour.
Which of the following might be included in a media advisory?
A. A one-line headline. B. A brief paragraph outlining the story idea. C. Answers to some of journalism's five W's and H questions D. Contact information. (E.) All of the above.
Which of the following is an effective approach for getting an organization's news and viewpoints on local television?
A. Send a news release. B. Send a media alert or advisory. C. Make a phone or email pitch. D. Produce a video news release. (E.) All of the above are legitimate approaches.
Press release should use APA style.
F
Public relations professionals should hold news conferences frequently.
F
The most common format for media advisories is long paragraph rather than bulleted lists.
F
All of the following are questions that should be asked before writing a news release EXCEPT:
How can I put the most positive spin on this situation?
Which of the following is true of the media pitch?
It lets an editor know about the contents of a media kit. It is a simpler way than news release to inform journalists.
The potential number of people reached by a periodical or broadcast program is known as_____:
Media impressions.
You work for a large technology firm that is unveiling a major new product that you believe will revolutionize the mobile phone and create many new jobs. Your best media relations tool is:
News conference.
When a company's product is featured in a TV show, it's called____.
Product placement.
Like news releases, publicity photos are not published unless they appeal to media gatekeepers.
T
The interview subject for a newspaper or magazine article has no control over what is published.
T
A quote in broadcasting is called a_____?
sound bite
