Salesforce Data Cloud Certification Prep
What are the 3 main components of a segment? A. Attribute Library B. Segment Population C. Containers D. Locale
ANSWER A. Attribute Library B. Segment Population C. Containers Explanation The Attribute Library provides a list of attributes and related attributes based on the object you are segmenting on. Segment Population is the count of records that fall within the segment. Containers is where you can pull in attributes to apply filtering and build relationships.
What is the difference between calculated insights vs. streaming insights? A. Calculated Insights define and calculate multidimensional metrics from your entire digital state stored in data while Streaming Insights create metrics on streaming data coming from real time data sources. B. Calculated Insights create metrics on streaming data coming from real time data sources while Streaming Insights define and calculate multidimensional metrics from your entire digital state stored in data.
ANSWER A. Calculated Insights define and calculate multidimensional metrics from your entire digital state stored in data while Streaming Insights create metrics on streaming data coming from real time data sources. Explanation Use Calculated insights for LTV or CSAT scores as this is calculated over multi-dimensional amounts of data.
Which of the following can you do directly with an installed data kit? (Choose 2) A. Create a Data Stream B. Create a Calculated Insight C. Create a Data Model D. Create a Unified Profile
ANSWER A. Create a Data Stream B. Create a Calculated Insight Explanation https://trailhead.salesforce.com/content/learn/modules/packaging-and-data-kits-in-salesforce-cdp/create-and-install-a-data-kit
Which three ways can Salesforce Data Cloud support the Customer 360 Experience? A. Create unified customer profiles across all touchpoints by connecting identities, engagement data, customer orders, loyalty, and marketing journeys. B. Auto-convert all of your data across your IT Ecosystem into insightful and meaningful information with no intervention. C. Capture and unify data from anywhere with a high-scale data ingestion service. D. Be able to analyze your data with Salesforce Core Reporting Only. E. Analyze your data using tools like Tableau or Marketing Cloud Intelligence.
ANSWER A. Create unified customer profiles across all touchpoints by connecting identities, engagement data, customer orders, loyalty, and marketing journeys. C. Capture and unify data from anywhere with a high-scale data ingestion service. E. Analyze your data using tools like Tableau or Marketing Cloud Intelligence. Explanation: With Data Cloud you can: Create unified customer profiles across all touchpoints by connecting identities, engagement data, customer orders, loyalty, and marketing journeys. Build smarter audience segments using insights and filtering capabilities. Activate data from anywhere across your organization. Capture and unify data from anywhere with a high-scale data ingestion service. Analyze your data using tools like Tableau or Marketing Cloud Intelligence. https://trailhead.salesforce.com/content/learn/modules/customer-360-audiences-basics/meet-customer-360-for-marketers
Which of the following descriptions aligns to which Data Cloud Permission Set? Responsible for the setup of the application, user provisioning, and assigning permission sets within the system. This role has access to Salesforce Sales Cloud and Service Cloud in addition to other integrated systems within the core cloud platform. The admin executes day-to-day configuration, support, maintenance, and improvement, and performs regular internal system audits. A. Customer Data Platform Admin B. Data Cloud User C. Data Cloud for Marketing Admin D. Customer Data Platform Data Aware Specialist E. Customer Data Platform Marketing Manager F. Customer Data Platform Marketing Specialist
ANSWER A. Customer Data Platform Admin
Which of the following terms aligns to the following: Is where a Data Lake object gets mapped to. This is part of the standardized data model that you will harmonize and unify data into. A. Data Model Object B. Data Stream C. Data Source Object D. Data Lake Object
ANSWER A. Data Model Object
Which of the following Data Cloud objects can be reported on? (Choose 4) A. Data Streams B. Data Bundles C. Segments D. Activations E. Activation Targets F. Identity Resolutions
ANSWER A. Data Streams C. Segments E. Activation Targets F. Identity Resolutions
Which type of data structure is combined into a single table to make data retrieval faster. The rows contain relational data as column attributes. This format is commonly known as a spreadsheet view, and Marketing Cloud data extensions have the same format? A. Denormalized Data B. Unstructured Data C. Structured Data D. Normalized Data
ANSWER A. Denormalized Data Explanation https://help.salesforce.com/s/articleView?id=sf.c360_a_normalized_and_denormalized_data.htm&type=5
In which two ways does Identify Matching work? A. Deterministic Matching B. Scatter Matching C. Probabilistic (Fuzzy) Matching D. Primary Key Matching
ANSWER A. Deterministic Matching C. Probabilistic (Fuzzy) Matching Explanation Deterministic Matching uses a key identifier such as an e-mail address to connect other data. Fuzzy Matching using Machine Learning and statistics
Which permissions are required for S3 Bucket Ingestion? A. GetBucketLocation B. DeleteBucketLocation C. PutObject D. ListBucket E. GetObject
ANSWER A. GetBucketLocation D. ListBucket E. GetObject Explanation For S3 Bucket Activation, you ADDITIONALLY need DeleteBucketLocation and PutObject
Which of the following is NOT a Cloud Connector? A. Heroku Connector B. Azure Connector C. AWS S3 Storage Connector D. SFTP Connector
ANSWER A. Heroku Connector
Which of the following 3 are Reconciliation Rules? A. Last Updated B. Creation Date C. Least Frequent D. Most Frequent E. Source Priority
ANSWER A. Last Updated D. Most Frequent E. Source Priority Explanation Last Updated: This rule specifies that the value from the most recently updated record must be selected for inclusion in the unified profile. This reconciliation rule is available only when the Last Modified Date field is mapped from the data stream. Most Frequent This rule specifies that the most frequently occurring value must be selected for inclusion in the unified profile. If Ignore Empty Values is selected, the identity resolution process doesn't select null values, even if null is the most frequently occurring value for the field. Source Priority: This rule sorts your data lake objects in order of most to least preferred for inclusion in the unified profile. To stabilize ID values, use the Source Priority reconciliation rule on ID fields. If Ignore Empty Values is selected, the identity resolution process selects the highest-priority non-null value. https://help.salesforce.com/s/articleView?id=sf.c360_a_reconciliation_rules.htm&type=5
What are the two types of packages that can be used in Salesforce? A. Managed Packages B. Restricted Packages C. Unmanaged Packages D. Public Packages
ANSWER A. Managed Packages C. Unmanaged Packages Explanation https://www.youtube.com/watch?v=yw5BwSu-Oe4
Which Data Model Entity type must you use for Segmentation? A. Profile B. Engagement C. Other
ANSWER A. Profile
When creating a data set which category would you use if your dataset corresponds to: A list of consumers with identifiers such as consumer IDs, email addresses, or phone numbers A list of businesses or accounts with account IDs A list of employees or any other population that you wish to segment by, or use as the segment's starting population A. Profile B. Engagement C. Other
ANSWER A. Profile Explanation https://help.salesforce.com/s/articleView?id=sf.c360_a_category.htm&type=5
Which Data Cloud tool should you use to customize and show the unified individual record pages? A. Profile Explorer B. Data Explorer C. Activation Targets D. Data Streams
ANSWER A. Profile Explorer
Which of the following terms aligns to the following: Allows you to filter your data to create useful segments to understand, target, and analyze your customers. A. Segmentation B. Publishing C. Activation D. Activation Target
ANSWER A. Segmentation
EXTRACT(), FIND(), LEFT(), and SUBSTITUTE() are examples of what type of formula? A. Text Manipulation B. Type Conversion C. Date Calculations D. Logical Expressions
ANSWER A. Text Manipulation
Which of the following are principles for the ethical use of data? (Choose 3) A. Use & collect Individual Information Appropriately B. Ensure 3rd Party data comes from a reputable source C. Treat Sensitive Data Carefully D. By collecting cookie consent, you may use all related 3rd party data about the individual.
ANSWER A. Use & collect Individual Information Appropriately B. Ensure 3rd Party data comes from a reputable source C. Treat Sensitive Data Carefully Explanation Additional choices are: Collect & Use only what's necessary and Provide clear exchange of value for data.
Which Salesforce product is a customer data platform designed for marketers? A.Data Cloud for Marketing B.Customer 360 Data Model C.Commerce Cloud D.Journey Builder
ANSWER A.Data Cloud for Marketing Explanation https://trailhead.salesforce.com/content/learn/modules/customer-360-audiences-basics/meet-customer-360-for-marketers
Which tabs in Salesforce Data Cloud are used for managing where segments get exported? (Choose 2) A. Identity Resolutions B. Activation Targets C. Data Streams D. Activations E. Data Model
ANSWER B. Activation Targets D. Activations Explanation https://www.youtube.com/watch?v=yw5BwSu-Oe4
You're ingesting insurance claim data with two dates: the date the insurance claim was created, and the date the insurance claim changed status: approved, denied, or in review. Which date should you use for reference and why? A. Claim Created Date. We know that there will be many versions of this claim and it will support tracking. B. Claim Created Date. We know that there will be one version of this claim and the claim changed status will be modified. C. Claim Changed Status Date. We know that there will be many versions of this claim status and it will support tracking. D. Claim Changed Status Date. We know that there will be one version of this claim and the claim changed status will be modified.
ANSWER B. Claim Created Date. We know that there will be one version of this claim and the claim changed status will be modified. Explanation: In the Event Time Field, use the date the claim was created, not the date the claim was modified. The date the claim was created doesn't change. But the date the claim was modified changes as the claim steps through the review process.
If you can't identify a single primary key in a data set, what should you do to create a unique identifier? A. Add a randomly generated number for each line and use machine learning to help identify key matches. B. Create a composite key through a formula field to be used as a primary key. C. Remove this data as it is not useful. D. Use Machine Learning to identify what should be the primary key.
ANSWER B. Create a composite key through a formula field to be used as a primary key.
Which Data Cloud tool should you use to View and Validate the data exists in your data model object, data lake objects, and calculated insights and ensure your data formulas and other transformations are accurate? A. Profile Explorer B. Data Explorer C. Activation Targets D. Data Streams
ANSWER B. Data Explorer
Which tabs in Salesforce Data Cloud allow for data viewing? (Choose 2) A. Identity Resolutions B. Data Explorer C. Data Streams D. Profile Explorer E. Data Model
ANSWER B. Data Explorer D. Profile Explorer Explanation: Data Explorer allows you to view your ingested and unified data. Profile Explorer allows you to view your unified profile data. https://www.youtube.com/watch?v=yw5BwSu-Oe4 5:40 mark
Which of the following terms aligns to the following: Is the movement of data from the source or Data Source Object to the Data Lake Object. There is one stream per object. A. Data Model Object B. Data Stream C. Data Source Object D. Data Lake Object
ANSWER B. Data Stream
Which 3 are criteria that can be used for Segmentation? A. Indirect Attributes B. Direct Attributes C. Related Attributes D. Protected Attributes E. Calculated Insights
ANSWER B. Direct Attributes C. Related Attributes E. Calculated Insights Explanation https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_interface.htm&type=5 Direct Attributes—Each DMO being segmented on has only one data point such as postal code or first name. Related Attributes—Each DMO being segmented on has multiple data points such as purchases, product characteristics, or email events. Calculated Insights—Search for calculated insights by name or find them under the object referenced in the SQL. You can only use processed calculated insights in a segment.
When creating a data set which category would you use if your dataset is time-series oriented. A. Profile B. Engagement C. Other
ANSWER B. Engagement Explanation When you set the dataset category to Engagement, you must define the event time using a date field from your schema. When you select engagement data, the Event Time Field drop-down appears in the UI. Either Created Date or Updated Date.
For the AWS S3 Cloud Storage Connector which are valid refresh periods? (Choose 4) A. Minutes B. Hourly C. Daily D. Weekly E. Monthly F. Quarterly G. Yearly
ANSWER B. Hourly C. Daily D. Weekly E. Monthly https://trailhead.salesforce.com/content/learn/modules/customer-360-audiences-data-ingestion-and-modeling/review-data-ingestion-and-modeling-phases
Which of the following is NOT a Data Cloud Data Enhancement? A. Personalization B. Identification C. Segmentation D. Insights E. Analytics
ANSWER B. Identification Explanation - Personalization - Segmentation - Insights - Analytics - AI
Which of the following terms aligns to the following: A key component of Identity Resolution is the concept of matching. Matching lets you compare attributes of different records to determine if they represent the same thing. A. Identity Reconciliation B. Identity Matching C. Primary Key Matching D. Unified Customer Profiles
ANSWER B. Identity Matching
What are the three options you have for matching rules? A. Creation Date B. Last Updated C. Most Frequently Occurring Value D. Source Sequence E. Formula
ANSWER B. Last Updated C. Most Frequently Occurring Value D. Source Sequence
What is the type of matching of taking the exact match in data value, but disregarding formatting? A. Exact Match B. Normalizing Matching C. Fuzzy Matching
ANSWER B. Normalizing Matching
Which of the following terms aligns to the following: The process of searching and building a segment based on the filter criteria you set up. You can publish your segments on a chosen schedule or as needed. A. Segmentation B. Publishing C. Activation D. Activation Target
ANSWER B. Publishing
Which of the following terms aligns to the following: Create metrics on streaming data coming from real-time data sources to use real-time insights. These can trigger data actions. These cannot be used in segmentation A. Calculated Insights B. Streaming Insights C. Data Actions D. Activation Target
ANSWER B. Streaming Insights
In segmentation, how many levels can you nest attributes? A. Two B. Three C. Four D. Five
ANSWER B. Three Explanation https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_interface.htm&type=5 To create more complex filters, add AND or OR nested operators.You can nest up to three levels of attributes. For example, you want to run a promotion for customers who have purchased either $5000 or more on products or a total of 20 products over the last month. With nested operators, you can layer your filter logic to target both sets of customers over the specified time frame.
How many Identity Resolution configurations can you set up? A. One B. Two C. Three D. No Limit
ANSWER B. Two Explanation Two allows for A/B Testing
Which of the following are Data Stream Refresh Modes? (Choose 2) A. Insert B. Upsert C. Full Refresh D. Partial Refresh
ANSWER B. Upsert C. Full Refresh Explanation Upsert: When your data stream is created in upsert mode, for each refresh, if there's new data it's added and if there's an update to existing data it's updated. Full Refresh: When your data stream is created in full refresh mode, during each refresh cycle all existing data is deleted and replaced with the newly imported dataset.
In what 3 ways can you interact with segment membership DMO Data? A. Reporting and Analytics in Marketing Cloud B. Using Data Explorer to verify the segmentation results C. SOQL Queries in Salesforce D. Use Tableau for insights in a business dashboard. E. In the Connected Insights section
ANSWER B. Using Data Explorer to verify the segmentation results C. SOQL Queries in Salesforce D. Use Tableau for insights in a business dashboard.
Why would you want a separate Data Cloud org? (Choose 2) A. You need a new Salesforce Org for Data Cloud as a requirement from Salesforce. B. You are using a multi-org strategy C. You have a complex architecture that requires a consolidation org. D. Data Cloud uses a lot of storage and so a new Salesforce Org makes things easier.
ANSWER B. You are using a multi-org strategy C. You have a complex architecture that requires a consolidation org.
What is the order of how Data Cloud works? i. Act ii. Analyze & Predict iii. Connect iv. Data Sources v. Harmonize vi. Unify A. iv, iii, vi, v, ii, i B. iv, iii, v, vi, ii, i C. i, iv, iii, v, vi, ii D. i, iv, iii, vi, v, ii
ANSWER B. iv, iii, v, vi, ii, i Explanation https://www.youtube.com/watch?v=yw5BwSu-Oe4
What is the maximum number of attributes a segment can have? A. 10 B. 50 C. 100 D. 200
ANSWER C. 100 Explanation https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_interface.htm&type=5
Which of the following is NOT a Salesforce Data Stream Connector? A. B2C Commerce Connector B. Marketing Cloud Connector C. AWS S3 Storage Connector D. Marketing Cloud Personalization Connector E. Salesforce CRM Connector
ANSWER C. AWS S3 Storage Connector
Which of the following terms aligns to the following: The process of moving audience segments to an activation target. A. Segmentation B. Publishing C. Activation D. Activation Target
ANSWER C. Activation Explanation You MUST publish a segment before you can activate.
Which tab in Salesforce Data Cloud provides predefined and calculated metrics that help you to build on your segments? A. Identity Resolutions B. Data Explorer C. Calculated Insights D. Profile Explorer E. Data Model
ANSWER C. Calculated Insights Explanation https://www.youtube.com/watch?v=yw5BwSu-Oe4 5:40 mark
In the Customer 360 Data Model, which of the following is NOT a Subject Area? A. Case Data Model B. Market Audience Data Model C. Chat Data Model D. Privacy Data Model
ANSWER C. Chat Data Model Explanation: The native Subject Areas are: - Case - Engagement - Loyalty - Party - Privacy - Product - Sales Order - Market Audience - Software Application Additionally, if at all possible, leverage the Customer 360 Data Model as opposed to a custom data model. https://help.salesforce.com/s/articleView?id=sf.c360_a_c360datamodel.htm&type=5
Given a data source subject that has 3 different phone numbers how would you manage the creation and mapping into a data lake object? A. Pick one of the phone numbers only to map over. B. Create custom fields on the Data Lake Object to map the other 2 phone numbers. C. Create 2 additional data lake objects to support mapping into each of these. D. Create a formula field to concatenate all of the phone numbers.
ANSWER C. Create 2 additional data lake objects to support mapping into each of these. Explanation You can split a single Data Source into multiple Data Lake Objects
For the Salesforce CRM Data Connector which are valid refresh periods? (Choose 2) A. Minutes B. Hourly C. Daily D. Weekly E. Monthly F. Quarterly G. Yearly
ANSWER C. Daily D. Weekly The data is refreshed hourly, and once a week there's also a full refresh of the data. https://trailhead.salesforce.com/content/learn/modules/customer-360-audiences-data-ingestion-and-modeling/review-data-ingestion-and-modeling-phases
Which of the following terms aligns to the following: Allow you to act on your streaming data and insights to trigger actions based on certain conditions, which can enable downstream systems to drive an action or orchestration. A. Calculated Insights B. Streaming Insights C. Data Actions D. Activation Target
ANSWER C. Data Actions
Which of the following descriptions aligns to which Data Cloud Permission Set? Users with this permission set can manage day-to-day configuration needs, support, maintenance, and improvement and perform regular internal system audits. A. Customer Data Platform Admin B. Data Cloud User C. Data Cloud for Marketing Admin D. Customer Data Platform Data Aware Specialist E. Customer Data Platform Marketing Manager F. Customer Data Platform Marketing Specialist
ANSWER C. Data Cloud for Marketing Admin
Which of the following should be used to deploy Data Streams with Data Models in Salesforce Data Cloud? A. Managed Package B. Unmanaged Package C. Data Kit D. Custom Metadata
ANSWER C. Data Kit Explanation A data kit is a portable and customized bundle of packageable metadata, created within Data Cloud. This can be done without writing any line of code directly from the UI. Data kits allow you to streamline the package creation and installation process. Data Cloud objects, such as metadata and relationships, can be wrapped together with a few easy clicks. Once a data kit is created, you use Package Manager to complete the setup as a managed or unmanaged package.
Which of the following terms aligns to the following: Is the object or the table in your source data set. It is outside of Data Cloud. A. Data Model Object B. Data Stream C. Data Source Object D. Data Lake Object
ANSWER C. Data Source Object
If your business requires your users to see and work on data only in the context of their brand or region, what should be used? A. Data Streams B. Data Bundles C. Data Spaces E. Data Connectors
ANSWER C. Data Spaces Explanation Data spaces are used to separate out data based upon multiple brands, multiple departments or regions for a single data cloud instance.
Which tabs in Salesforce Data Cloud allow you to create or review your selected data model and connected data sources? (Choose 3) A. Identity Resolutions B. Data Explorer C. Data Streams D. Data Lake Objects E. Data Model
ANSWER C. Data Streams D. Data Lake Objects E. Data Model Explanation: https://www.youtube.com/watch?v=yw5BwSu-Oe4 5:40 mark
Which of the following terms aligns to the following: Store authentication and authorization information for a given activation platform. A. Calculated Insights B. Streaming Insights C. Data Actions D. Activation Target
ANSWER D. Activation Target
The ability to inform automatic, personalized experiences, like tailoring pricing and promotions, and product recommendations using real-time unified profile data would be an example benefit from Data Cloud to what vertical? A. Sales B. Service C. Retail & Consumer Goods D. Commerce
ANSWER D. Commerce
Which of the following descriptions aligns to which Data Cloud Permission Set? Responsible for creating data streams, mapping data to the data model, creating identity resolution rulesets for unified profiles, and for creating calculated insights. A. Customer Data Platform Admin B. Data Cloud User C. Data Cloud for Marketing Admin D. Customer Data Platform Data Aware Specialist E. Customer Data Platform Marketing Manager F. Customer Data Platform Marketing Specialist
ANSWER D. Customer Data Platform Data Aware Specialist
Which of the following terms aligns to the following: Is the object that the data source object streams into. A. Data Model Object B. Data Stream C. Data Source Object D. Data Lake Object
ANSWER D. Data Lake Object
When publishing a segment, what data model record is automatically created to store information about the members of the segment? A. Engagement B. Loyalty C. Party D. Membership
ANSWER D. Membership Explanation This allows for you to check test data in the segment that you created to ensure the membership is correct. Obtain deeper insights on the member composition of your segments. Identify which profiles have entered and exited the segment over specific periods of time, and see segment memberships as related attributes. When querying one or more specific profiles, you can interact with membership data in these three ways.
Which type of data structure is divided into multiple tables with established relationships to reduce redundancy and inconsistency? A. Denormalized Data B. Unstructured Data C. Structured Data D. Normalized Data
ANSWER D. Normalized Data Explanation https://help.salesforce.com/s/articleView?id=sf.c360_a_normalized_and_denormalized_data.htm&type=5
What is the standard refresh rate for a given connector? A. Daily B. Hourly C. Weekly D. The refresh rate is dependent on the data source.
ANSWER D. The refresh rate is dependent on the data source.
Which of the following terms aligns to the following: These are the products of Identity Resolution. they show the data that wins out. A. Identity Reconciliation B. Identity Matching C. Primary Key Matching D. Unified Customer Profiles
ANSWER D. Unified Customer Profiles Explanation After going through Matching and Reconciliation Rules, these are the outcomes from this filtering.
Which of the following connectors can process engagement data every 2 minutes so would be a real-time ingestion pattern? A. CRM Connector B. Marketing Cloud Connector C. Ingestion API D. Web & Mobile Connector
ANSWER D. Web & Mobile Connector
Which of the following descriptions aligns to which Data Cloud Permission Set? Responsible for the overall segmentation strategy, including creating activation targets, activations, and 'Customer Data Platform Marketing Specialist' permission. A. Customer Data Platform Admin B. Data Cloud User C. Data Cloud for Marketing Admin D. Customer Data Platform Data Aware Specialist E. Customer Data Platform Marketing Manager F. Customer Data Platform Marketing Specialist
ANSWER E. Customer Data Platform Marketing Manager
Which tab in Salesforce Data Cloud allows you to create your filtered audience segments? A. Identity Resolutions B. Data Explorer C. Calculated Insights D. Profile Explorer E. Segments
ANSWER E. Segments Explanation https://www.youtube.com/watch?v=yw5BwSu-Oe4 5:40 mark
Which of the following descriptions aligns to which Data Cloud Permission Set? Responsible for creating segments in Customer Data Platform A. Customer Data Platform Admin B. Data Cloud User C. Data Cloud for Marketing Admin D. Customer Data Platform Data Aware Specialist E. Customer Data Platform Marketing Manager F. Customer Data Platform Marketing Specialist
ANSWER F. Customer Data Platform Marketing Specialist
True or False: Unmanaged Packages can also received pushed updates and can be upgraded.
ANSWER False
True or False: You should NOT include Name in Profile matching.
ANSWER False Explanation Households may share a phone number, but adding a name in matching will help delineate household members.
True or False: You can apply matching rules to any object you like.
ANSWER False Explanation Match rules can be created only on certain objects. Available objects vary depending on whether you're matching individuals or accounts. Ensure these objects are properly mapped to make them available for identity resolution. When matching accounts—Account, Contact Point Address, Contact Point Phone, Contact Point Email, Party Identification When matching individuals—Individual, Contact Point Address, Contact Point App, Contact Point Email, Contact Point Phone, Contact Point Social, Party Identification
True or False: Both Streaming and Calculated Insights are supported for segments.
ANSWER False Explanation Streaming Insights are not currently supported in segments, but calculated insights are.
True or False: You can add or edit S3 bucket policies from Salesforce once connected.
ANSWER False Explanation You can add or edit S3 bucket policies from the AWS console.
True or False: You can only use the Salesforce CRM Data Stream Connector for your home org.
ANSWER False You can use it for your home org, external org, and even sandbox orgs.
True or False: You can use the Standard Report Type for Data Cloud Object Reporting.
ANSWER False You will need to create a Custom Report Type.
True or False: Data model objects (DMOs) don't have a first class concept of category. Instead, a DMO inherits its category from the first DLO mapped to it. After the DMO inherits a category, only DLOs with that same category can map to it.
ANSWER True
True or False: For a given segmentation, the marketing cloud count MAY differ from segment count due to individuals missing email addresses.
ANSWER True
True or False: The Event Time Field isn't editable after initial setup after selecting the Engagement category for a data set.
ANSWER True
True or False: The way to use a streaming insight is through a data action. When an insight is obtained, a data action is created that you can act upon. Data actions make your streaming insights usable and actionable. The action targets supported in Data Cloud are. Webhook, Salesforce platform, events, and Marketing Cloud. The benefits of streaming insights and data actions are real time anomaly detection, real time calculations, business process orchestration, and real time alerts.
ANSWER True
True or False: An S3 data stream always retrieves only new files.
ANSWER True Explanation If you want to retrieve all files satisfying the data stream file name specification, click Refresh Now on the record home page and select Refresh All Files option. This selection applies only for the current refresh. For subsequent runs only new files are retrieved.
True or False: You should ALWAYS include a name in match rules when matching with contact points (such as email or phone)
ANSWER True Explanation Matching on a single contact point isn't recommended to avoid over grouping, except for unique external identifiers like a party identifier. Matching on single data point, such as phone number or email alone, could mix household members with a shared contact point into a single unified profile. By adding more match criteria, like name or email, you're less likely to mix household members into a single unified profile. https://help.salesforce.com/s/articleView?id=sf.c360_a_match_rules_configure.htm&type=5
True or False: Reconciliation rules don't apply to contact points such as email or phone number.
ANSWER True Explanation Reconciliation rules don't apply to contact points such as email or phone number. All contact points remain part of a unified profile, so all contact points are available when creating activations for segments on unified profile. Use the source priority order in activations to make sure you deliver a contact point from the desired source to your activation target. https://help.salesforce.com/s/articleView?id=sf.c360_a_reconciliation_rules.htm&type=5
True or False: You should always use the standard permission sets in Data Cloud.
ANSWER True Explanation The standard permission sets receive upgrades and enhancements over time as the custom permission sets do not. You will need Read and View All data for data coming into Data Cloud.
True or False: When adding a data model to a data kit, custom data models are added as is. If you select a standard data model, only the custom mappings and custom fields added on top of the data model is packaged.
ANSWER True Explanation https://help.salesforce.com/s/articleView?id=sf.c360_a_data_stream_bundle_package_kits.htm&type=5
Which of the following terms aligns to the following: Use out-of-the-box connectors to bring the data sources together. This includes every Salesforce Cloud, Cloud Storage platforms including Amazon S3 and Google, streaming data from web and mobile sources, APIs integrated with Mulesoft. A. Harmonize B. Connect C. Unify D. Analyze & Predict
Answer B. Connect Explanation https://www.youtube.com/watch?v=yw5BwSu-Oe4 In the Connect Phase, you import all relevant customer data at scale, from any app, device, or real-time stream with out-of-the-box connectors. Data Streams are the main way data makes it into Data Cloud. Think of a single stream as a single table or object coming into Data Cloud. One Stream per object. Data Ingestion is the process of data moving from an external system into a data lake object through a stream.
True or False: You can collect as much data as you see fit in order to get the clearest Customer 360 picture.
Answer False Explanation Make sure that you only collect data that individuals have consented to and make sure you offer something of value in return. This is called 1st party data which is coming directly from the customer.
True or False: You can NOT use "nested segments" in order to reuse segments.
Answer False Explanation Reuse filters and maintain consistency in your data by using an existing segment to build a new nested segment. A nested segment is a combination of an outer segment and inner segment. Each nested segment can have up to 50 filters in each tab. To use the segment population from the most recent publish, select Use Last Published Membership. Before selecting this option, ensure that the segment has been published at least one time. With this option, the population doesn't refresh with the outer segment publish schedule. You can use membership data from the inner segment that runs into the outer segment. To copy segment filter criteria and refresh the segment when the outer segment publishes, select Use Segment Criteria. https://help.salesforce.com/s/articleView?id=sf.c360_a_nested_segments.htm&type=5
True or False: Each ruleset must have at least one match rule. You can't delete the last match rule from a ruleset. To stop a ruleset from running, delete it.
Answer True Explanation https://help.salesforce.com/s/articleView?id=sf.c360_a_match_rules_configure.htm&type=5
Which of the following terms aligns to the following: Defines and calculates multidimensional metrics from your entire digital state stored in Data Cloud, such as CSAT scores. these can be used in segmentation. A. Calculated Insights B. Streaming Insights C. Data Actions D. Activation Target
ANSWER A. Calculated Insights
Which of the following terms aligns to the following: The other key component of Identity Resolution, this is when two or more identities are matched, this dictates the rules by which duplicate attributes are chosen to represent that Unified Individual. A. Identity Reconciliation B. Identity Matching C. Primary Key Matching D. Unified Customer Profiles
ANSWER A. Identity Reconciliation
Which tab in Salesforce Data Cloud allows you to create Match and Reconciliation rules to unify individual records? A. Identity Resolutions B. Data Explorer C. Data Streams D. Profile Explorer E. Data Model
ANSWER A. Identity Resolutions Explanation https://www.youtube.com/watch?v=yw5BwSu-Oe4 5:40 mark
Which of the following descriptions aligns to which Data Cloud Permission Set? Users with this permission set can view Data Cloud features. A. Customer Data Platform Admin B. Data Cloud User C. Data Cloud for Marketing Admin D. Customer Data Platform Data Aware Specialist E. Customer Data Platform Marketing Manager F. Customer Data Platform Marketing Specialist
ANSWER B. Data Cloud User
There is a field on the Individual object called isAnonymous. What field does this field need to be populated with to denote being anonymous? A. True B. False C. 1 D. 0
ANSWER C. 1
Which of the following connectors can process small micro-batches of records every 15 minutes so would follow batch pattern? A. CRM Connector B. Marketing Cloud Connector C. Ingestion API D. Web & Mobile Connector
ANSWER C. Ingestion API
The ability to identify an optimal purchasing window for new devices and services by combining historical transactions and real-time behavioral data. Turn customer service into an upsell channel by having a shared, Customer 360 view across subscription management and sales would be an example benefit from Data Cloud to what vertical? A. Marketing B. Retail & Consumer Goods C. Media & Communications D. Service
ANSWER C. Media & Communications
What related object to the Individual object is used for mapping a Physical ID, Drivers License, or a Loyalty Management card? A. Account B. Contact Point Loyalty C. Party Identification D. Calculated Insight
ANSWER C. Party Identification
What is created after identity resolution processing is completed? A. Data Lake Objects B. Data Model Objects C. Calculated Insights D. Unified Profiles
ANSWER D. Unified Profiles
True or False: You can select reconciliation rules only at the object level.
ANSWER FALSE Explanation You can select reconciliation rules at the object and field level.
Which of the following terms aligns to the following: Map ingested data to a standardized data model based on the Salesforce Customer 360 model. A. Harmonize B. Connect C. Unify D. Analyze & Predict
Answer A. Harmonize Explanation https://www.youtube.com/watch?v=yw5BwSu-Oe4 Data Modeling is part of the Harmonize Phase. Simply put, it is the processing mapping fields (attributes) from Data Lake Objects to Data Model Objects. Data Model objects are in a sense the end target of the data. It is the model, the blueprint for which you are going to map all of your source data into. During Harmonize, you are organizing all of the connected customer data into a singular, standardized data model based on the Salesforce Customer 360 Platform.
Which of the following terms aligns to the following: Using identity resolution tools, bring identities together and match them across common datapoints-such as an email address or first and last name-creating a unified view of each customer. A. Harmonize B. Connect C. Unify D. Analyze & Predict
Answer C. Unify Explanation https://www.youtube.com/watch?v=yw5BwSu-Oe4
