SCM Exam 1

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The 4 common techniques in qualitative forecasting

"Grass Roots" Market Research Historical Analogy Expert Panels

Statistical Process Control (SPC) detects

"Special cause/abnormal" variation such that corrective action can be taken.

In NPS Detractors are

0-6 on the scale.

In ABC Classification what customers are most important?

1. A 2. B 3. C

In-control process

1. All points within control limits 2. Normal variation 3. No action is required

In ABC Classification what customers would be the best target to grow?

1. B 2. A 3. C

The forecasting process

1. Decide what to forecast 2. Analyze the appropriate data 3. Select the forecasting model 4. Generate the forecast 5. Monitor Accuracy

Out of control processes

1. One (or more) point outside of control limits 2. Abnormal variation 3. Action required

The purpose of customer commitments or value propositions is all of the following except:

1. The shape customer expectations. 2. The communicate what you must do to win the customer's business. 3. They can change over time. 4. They set the baseline to measure meeting customer needs. They can change over time.

Which of the following is considered a current trend in supply chain mangement?

1. Using Big data + supply chain analytics 2. Increasing supply chain visibility 3. Sustainability

SPC allows firms to

1. Visually monitor process performance 2. Compare the performance to desired levels or standards 3. Take corrective action as quickly as possible

Six Sigma is achieved when defects per million opportunities is

3.4

In NPS promoters are

9-10 on the scale.

What is supply chain management?

A collaborative process management to meet the needs of the customer profitability.

Customer Relationship Management (CRM)

A software system that enables a company to accurately profile customers by tracking the customers' wants and buying habits. The software is a sophisticated form of customer segmentation.

Six sigma

A systematic, data driven approach to making significant quality improvements in value-added processes. Outputs are determined by inputs.

According to the textbook, what are the major drivers of globalization?

Access to resources Access to markets

Why is forecasting important?

All businesses operate under uncertainty Decisions must be made that affect the future Forecasting provides an 'educated guess' about the future

ABC classification

An application of the Pareto Principle to identify and group items—e.g., customers, suppliers, SKUs—in terms of how important they are. Most decision makers use three categories: A items are extremely important; B items are moderately important; and C items are relatively unimportant.

The smoothing constant for exponential smoothing must be

Between 1-0

Milan, Wall Street, and Detroit are examples of

Business clusters

A control chart that measures variables measures what?

Characteristic that has a discrete value and can be counted

Which of the following are steps in ABC classification?

Classify companies by sales Modify classifications based on strategic issues

Quality

Conformance to the requirements of users or customers and the satisfaction of their needs and expectations. (Defined by the customer)

Dimensions of Service Quality

Convenience Reliability Responsiveness Time Assurance Courtesy Tangibles Consistency Expectancy

Conditions which must be present for successful supply chain management include:

Cooperation among firms

The NPS is used to assess all of the following except:

Customer Satisfaction Customer loyalty Predicting Growth All of the above Correct answer: Customer Satisfaction

ISO's core principles of Total Quality Management

Customer focused Leadership Involvement of people Process approach System approach to management Continuous improvement Fact based decision making Mutually beneficial supplier relationships

Why is quality so important to consumer choice and competitive success? (Check)

Customers dont just value quality, they expect it.

Key elements of a CRM system

Data capture technology, data storage, data analytics, and information display systems.

Bullwhip Effect

Erratic demand forecasts which amplify as they move upstream in the supply chain • Causes excess safety stocks and production planning problems

Which of the following can happen as a result of the bullwhip effect?

Excess costs for each firm in a supply chain.

Which of the following is not a critical control decision?

Facility Location

As long as all data points are above the LCL and below the UCL the process is in control

False

Currently, if Apple assembled iPhones in the U.S., using local suppliers for all its parts, the price customers pay for the final product would likely decrease.

False

Managers need to consider multiple aspects and trade-offs holistically in network design decisions.

False

Many large firms are moving towards vertical integration to have more control over the entire supply chain. T/F?

False

T/F: SPC analysis reveals the root cause of the issue such that corrective action can be taken.

False

A customer has a need in an area that we do not have a distinctive core competency. What should we do?

Find other customers or build new capability

A NPS above 0 is considered

Good, 50+ is excellent, and 70+ is considered world class

Today large firms are moving away from vertically integrated to partnership due to

High cost and difficulty managing diverse units

The first step in the weighted-factor rating technique is to:

Identify all factors important to the facility location

Integrated business planning results in all of the following improvements except:

Increased inventory

A customer's experience met their expectation. What is the expected level of loyalty?

Indifferent

Which one of the following is not a type of qualitative forecasting?

Linear Regression

Which of the following are general drivers for global operations?

Market access Resource access

Which of the following approaches can help you mitigate the challenges of poor forecasts?

Obtain and use the best, most recent information available. Build flexible operations

Which Six Sigma tool is used to present data in an organized fashion from most to least severe?

Pareto Charts

Dimensions of Product Quality

Performance Aesthetics Special Features Conformance Relatability Durability Perceived Quality Serviceability Consistency

Manufacturing in china to sell to china customers would be which location decision type?

Proximity to markets

Qualitative forecasting

Qualitative approaches rely on experts' opinions.

The first rule of customer service is

Satisfaction = Perception - Expectation

What component of a time series has variations that consistently repeat over months, years, etc?

Seasonal variations

Which forecasting approach uses historical data to generate a forecast + works well with stable demand?

Simple moving average

4 focus areas of Supply chain

Supply (SRM, Sustainable sourcing, Supplier management) Operations (Demand Management, ERP, SIX SIGMA) Logistics Integration (Risk and secruity management)

What is supply chain

Supply Chain: Flow of products and services from: • Raw materials manufacturers • Component and intermediate manufacturers • Final product manufacturers • Wholesalers and distributors • Retailers Connected by transportation and storage activities, integrated through information, planning, and integration activities

The 4 important elements of the supply chain are:

Supply, operations, logistics, and integration

Describe the two dimensions of an overall global operations system

The Resource Chaser: The Market Chaser:

Which of the following accurately describe the bullwhip effect?

The bullwhip effect argues that small changes in retail-level demand get magnified as they ripple upstream toward suppliers. The bullwhip effect also argues that sharing point-of-sales information immediately with upstream members of the supply chain can reduce costs and improve service. Lastly The bullwhip effect argues that collaborative forecasting with supply chain partners can reduce costs and improve service.

Why does SCM and Operations strategy begin with customer's real needs?

The customer is the only person who puts money into a supply chain. Everyone else merely recycles it.

A process's output can be measured by attribute data. The correct SPC chart to use for this process is

The p and c chart

Customer satisfaction depends on:

The service itself and the way it was delivered.

The SPC Chart used to analyze variable type data is:

The x-bar and r-chart

A forecast is good when the deviation between actual and forecasted demand is minimized

True

As an operations manager, you need to remember Darwin's Law: Only the adaptable survive. After all, Constant adaptation is the only way to establish and maintain world-class operations.

True

Nowadays, access to global talent, labor, and markets is cheaper and easier than it was in the past.

True

T/F: Global location should optimize SCM performance and be consistent with the firm's strategy

True

The economic order quantity (Q) balances the costs of setting up production with the costs of storing goods.

True

The key to successful supply chain management include trust, cooperation, collaboration and transparency. T/F?

True

Which of the following are reasons to set up global operations

Unique resources Closeness to the most important markets New sources of revenue

Special Cause (Assignable) Variation

Variation that is abnormal and caused by factors that can be identified and can (Possibly) controlled.

Common Cause/Random Variation

Variation that is expected and natural in the process itself and can't be controlled

Which quality guru is responsible for the four step—Plan, Do, Check, Act (PDCA)—cycle that is used by almost every global manufacturer today?

W. Edward Deming

What is guardbanding?

When engineers set product specifications tighter than they need to be

Which of the following is not one of the Six Sigma guiding principles?

You must balance the risk of too much and too little inventory.

SCOR Model

a framework that focuses on a basic supply chain of plan, source, make, deliver, and return processes, repeated again and again along the supply chain

Pareto Charts

a graphic way of classifying problems by their level of importance often referred to as the 80-20 rule

Which of the following should you consider as part of the facility-location decision?

a. Labor Costs b. Access to Customers c. Tax Rates d. Materials Costs e. Transportation Rates

Environmental scanning

collection and interpretation of information about forces, events, and relationships in the external environment that may affect the future of the organization or the implementation of the marketing plan

When companies design their networks following a global strategy, they can achieve competitive advantage by...

concentrating the configuration of its supply chain activities coordinating the dispersed activities concentrating the configuration of activities and coordinating the dispersed activities

Once a decision on locating a facility is made, it is ______ to move or shut down that facility

costly

In the SCOR model, competitive requirements such as reliability, responsiveness, and agility are all related to what dimension of a vendor's performance?

effectiveness

Customer segmentation

figuring out which customers are likely to be the most valuable to a firm

In a loosely coordinated network...

firms allow each site on the network to operate with full autonomy

SPC analysis

number of different techniques designed to evaluate process output from a conformance view and determine if a process is in-control or out-of-control

SWOT analysis

strengths, weaknesses, opportunities (external), threats (external)

Business Forecasting

the process of using analytics, data, insights, and experience to make predictions and respond to various business needs.

Which of the following is a potential logistical factor that can reduce the appeal for exporting?

transportation costs to serve a global region from the home facility desired customer service level for a given region desired level of customer responsiveness for a given region

Net Promoter Score (NPS)

used primarily to assess customer loyalty, and is a strong predictor of growth.

Define Total Quality Management (TQM)

way of managing in which everyone is committed to continuous improvement of hir or her part of the operation

Identify the five customer value dimensions

• Agility • Innovation • Delivery • Quality • Cost

The four types of control charts

• X bar chart • R chart • P chart • C chart


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