Social Media Marketing Final (Review)

You'll want your video ad on YouTube to be between _____.

15 and 60 seconds (a)

41. Which of the following is NOT a tool used to schedule content to be posted?

Canva (b)

35. True or False: If they've done their research, marketers don't need to test or refresh their ads.

False (b)

45. True or False: In most cases, social media marketing principles and strategies shouldn't be applied to a personal branding strategy.

False (b)

47. True or False: It's easier to measure the results of a traditional marketing campaign than a digital marketing campaign.

False (b)

True or False: All YouTube advertisements are in video form.

False (b)

True or False: Content marketing is a form of marketing that involves creating and sharing online material that specifically promotes your brand

False (b)

True or False: Marketing and advertising are the same thing

False (b)

40. _____ are the framework for everything a business does, including marketing.

Goals (c)

What does the acronym GCT stand for?

Goals, Content, Targeting (d)

Why can geo-targeting be a struggle for marketers and social media advertisers in the United States?

Most Twitter accounts are located outside of the United States. (c)

What are the 5 different types of Instagram ads?

Photo, Video, Carousel, Story, Slideshow (a)

______ are great for quickly gathering data from a large number of consumers

Surveys (b)

True or False: The key to success for any business on social media is how it connects with their audience on an authentic level

True

38. True or False: A successful social media marketing plan always starts with your company's goals and objectives.

True (a)

39. True or False: Running an audit on your competition involves comparing your social media efforts with what your competitors are doing.

True (a)

42. True or False: At the end of the campaign, the results should be compared to the objectives to determine the effectiveness of the campaign.

True (a)

Fostering engagement is key to increasing your growth on Instagram.

True (a)

True or False: A business should switch up its Snapchat ads weekly for optimal performance.

True (a)

True or False: A good habit to get into is posting 75 percent promotional content and 25 percent non-promotional content on social media

True (a)

True or False: Although some may think Facebook is for older generations, the number of users on the platform for every age group continues to grow.

True (a)

True or False: Instagram unveiled "Sponsored Photos / Videos" to bring in revenue for Facebook.

True (a)

True or False: Quality sound, great visuals, a message and theme, and a call to action (CTA) are elements to consider when creating an effective video as part of a business strategy

True (a)

True or False: Twitter is seen as a great platform for reputation management.

True (a)

True or False: With the help of social media, the online world today has shifted from a one-to-many to a many-to-many method of interaction

True (a)

True or False: Your activity on Twitter can influence the type of promoted content you see.

True (a)

33. Which of the following is NOT an example of paid social media advertising?

a blog post targeted at millennials (d)

48. What is conversion-centered design?

a website that turns a viewer into a customer (a)

43. Analyze the results of and _____ your social media marketing campaign based on the evaluation.

adapt (b)

The relevance score is calculated based on _____.

anticipated positive and negative feedback (d)

44. Your online representation can be your strongest _____ or your biggest _____.

asset, liability (c)

What does the acronym CTA stand for

call to action (a)

Which of the following is NOT a Snapchat Ad Campaign objective?

connect with influencers (d)

What is the first step of the six-step process of a social media marketing plan? create social media marketing objectives and goals

create social media marketing objectives and goals (a)

Which common research method is best for getting a more in-depth look at consumers' thoughts and ideas about a product or service?

focus groups (a)

50. Email marketing has an ROI that is _____ times higher than social media, direct mail, and paid search.

four (b)

34. How much does organic content cost?

it doesn't cost any money (c)

Promoted Tweets are _____ when a business is paying for their placement.

labeled (a)

46. Focusing on your strengths and _____ will help you build a solid foundation for personal brand growth.

opportunities (d)

Content created for Snapchat should be _____, prepared, and presentable.

planned (c)

What are the four P's of marketing?

product, price, promotion, place (d)

49. Search engine optimization (SEO) is the practice of increasing the _____ and quality of traffic to a website through _____ search engine results.

quantity, organic (d)

A good way to see which social media platform(s) a company should be on is to

see which platforms your competitors are on (c)

What are the three ad types available on Snapchat?

snap Ads, Filters, Lenses (d)

36. This is the process of gathering and analyzing data and behavior from social media websites.

social media analytics (a)

37. Engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective _____.

social media analytics plan (b)

What is defined as a way for businesses to interact with people (customers) online?

social media interaction (a)

This is the simplest, most common form of communication on the Facebook platform.

status updates

What does the acronym UGC stand for?

user-generated content (a)

What are the ranking factors of a successful YouTube channel?

watch time, video length, number of subscribers, and user interaction (b)