T-com 445 Midterm Study Guide

Leadership and management are very different, according to this theorist: a. Kotter b. Bennis c. Fayol d. Taylor e. none of the above

Kotter

Electronic and digital media managers need to understand the technical aspects of their operations and be able to provide hands-on training since most employees usually have greater respect for managers with technical expertise. True False

True

Management is a process by which individuals work with and through other people to accomplish organizational objectives. True False

True

Media convergence is thought of as the integration of video, audio, Internet, and computing systems. True False

True

When managers interact with corporate owners they function in a negotiator role. True False

True

This theorist believed an organization would be most productive when it functions as a bureaucracy. a. McGregor b. Fayol c. Taylor d. Herzberg e. Weber

Weber

Which of the following suggests that two different entities will operate more efficiently as one business than separately? a. a synergy b. a duopoly c. convergence d. a local marketing agreement e. a merger

a merger

Under Theory Y, employee self-control and self-direction are more important than direct managerial control. True False

true

Which of the following is not discussed in Chapter 3 as a valuable step to be used in establishing a program of ethics for a media organization? a. statement of mission b. use broadcast time to communicate the organization's program of ethics to the public c. clarify the values of the organization d. create a code of ethics e. none of the above

use broadcast time to communicate the organization's programs of ethics to the public

Which ethical norm supports actions that will result in the most happiness for the greatest number of people? a. the golden mean b. the Judeo-Christian ethic c. egalitarianism d. the categorical imperative e. utilitarianism

utilitarianism

The electronic and digital media rarely influence culture and help to define social reality. True False

False

The "golden mean" is an ethical norm established by a. Hawthorne b. Aristotle c. Kant d. Rawls e. Dewey

Aristotle

Which skill is identified by managers as the single most important skill in the process of management? a. technical b. conceptual c. human d. financial e. marketing

Financial

Social responsibility theory, an ethical norm, is associated with a. Hutchins b. Rawls c. Dewey d. Kant e. Mill

Hutchins

The idea that ethical decisions should be made out of a sense of moral duty was developed by this philosopher. a. Hutchins b. Dewey c. Rawls d. Kant e. Aristotle

Hutchins

Theory Z was developed by a. McGregor b. Fayol c. Ouchi d. Taylor e. Maslow

Ouchi

The name most closely associated with the Hawthorne Studies is a. McGregor b. Fayol c. Taylor d. Ouchi e. Mayo

Mayo

The Resource Dependence perspective is attributed to: a. Bennis b. Fayol c. Pfeffer and Salancik d. Drucker e. none of the above

Pfeffer and Salancik

Explain the P-O-M-C model of management and its components. What other important management functions are missing from this model?

Represents a management organizational process P- Planning O- Organizing M-Motivating C- Controlling

Which managerial theory assumed that workers lacked ambition and interest in work and therefore emphasized control, threat, and coercion to motivate employees? a. Management by Objectives b. Theory X c. Theory Y d. Theory Z e. Motivational management theory

Theory X

Which of the following is not a tool or technique of product differentiation used in the electronic and digital media? a. programming schedules b. advertising rates c. marketing campaigns d. unique formats e. target-specific consumer interests

advertising rates

Electronic media companies operate in a dual-product market, which means they produce or distribute a product to two different sets of consumers. These consumers are a. audiences and regulators b. audiences and program producers c. advertisers and marketers d. audiences and advertisers e. none of the above

audiences and advertisers

Which of the following operates in an oligopoly market structure? a. cable television b. broadcast television c. syndicated television programming d. Web sites e. none of above

broadcast television

According to your text, which of the following is not a characteristic of a successful strategic alliance? a. companies involved must have complementary strategies b. companies involved should be engaged in complimentary business activities c. companies should not enter an alliance in which one partner dominates d. companies should agree on the resources each will commit e. companies involved should be engaged in the same business activities

companies involved should be engaged in the same business activities

Ethical norms concerned with the process of making decisions are called a. relativistic ethics b. deontological ethics c. situational ethics d. teleological ethics e. categorical ethics

deontological ethics

Electronic and digital media companies engage in several separate but interrelated activities. Which of the following activity is concerned with technological innovations? a. development b. production c. accounting d. distribution e. exhibition

development

When trying to serve the needs of the market along with the needs of the marketplace, managers face several interrelated activities. Which of the following is not one of those activities? a. development b. technical c. production d. distribution e. exhibition

distribution

List and describe the five criteria which help identify the structure of a market.

economic conditions technological forces regulatory forces global forces social forces

Which of the following is not a type of market structure? a. oligopoly b. perfect competition c. economies of scale d. monopolistic competition e. monopoly

economies of scale

Which of the following is not a factor that can complicate ethical decisions by managers? a. Ethical decisions have many alternatives. b. Ethical decisions have extended consequences. c. Ethical decisions often have mixed outcomes. d. Ethical decisions do not involve personal implications. e. Most ethical decisions have uncertain consequences.

ethical decisions do not involve personal implications

In Chapter 1, it is suggested that managers need several skills in varying degrees. Which of the following is not one of the skills? a. technical b. conceptual c. human d. ethics e. marketing

ethics

Which of the following statement is not right in regard to ethics? a. ethics is concerned with basic questions about what is right and what is wrong b. ethics only involves the character and conduct of organizations c. ethics is a branch of philosophy d. ethics reflects a society's norms e. none of above

ethics only involves the character and conduct of organizations

A mission statement is another name for an ethical code. True False

false

Approaches to electronic and digital media management in use today are almost exclusively those of the modern school of management. True False

false

Electronic media sales departments are not burdened with ethical concerns. True False

false

Human relations or behavioral theories of management often present a macro rather than a micro perspective, focusing on the organization rather than the individual. True False

false

The internal factors of a SWOT analysis include the opportunities and threats in the environment. True False

false

Total quality management (TQM) is another name for management by objectives (MBO). True False

false

Which of the following is not an approach associated with the classical school of management? a. administrative management b. scientific management c. human relations management d. bureaucratic management e. none of the above

human relations management

Which of the following management approach argues that managers and employees share in the accomplishment of organizational objectives? a. scientific management b. administrative management c. bureaucratic management d. Theory X and Theory Y e. human relations school of management

human relations school of management

Herzberg's concepts of hygiene and motivator factors are examples of this school of management. a. the classical school of management b. the human relations of management c. the modern school of management d. the administrative school of management e. the Japanese school of management

human relations school of mang.

Which level of management typically centers on supervising others and monitoring individual performance? a. lower level managers b. middle managers c. executive managers d. general managers e. corporate managers

lower level management

Which of the following is not the activity related to telecommunication? a. mail service b. telephone c. data services d. switching equipment e. terminal equipment

mail service

Management theorist Peter Drucker is associated with this popular approach to management. a. total quality management b. bureaucratic management c. management by objectives d. situational leadership e. Theory Z management

management by objectives

In Chapter 1, four important aspects of management are identified. Which aspect is not identified? a. management levels b. management partnerships c. management skills d. management functions e. management roles

management partnerships

Which of the following refers to the basic competencies needed by electronic and digital media managers? a. management skills b. management functions c. management roles d. management experiences e. none of the above

management skills

Concentration of buyers and sellers, product differentiation, and barriers to entry are important criteria used in determining a target markets b. geographical market c. market structure d. audience niches e. none of the above

market structure

Which level of management typically plans and allocates resources and manages the performance of smaller groups? a. lower level managers b. middle managers c. executive managers d. general managers e. corporate managers

middle managers

This management function involves keeping tabs on the progress of organizational objectives and helps solve related problems. a. planning b. organizing c. motivating d. monitoring e. communicating

monitoring

Describe four types of market structures found across the electronic and digital media.

monopoly oligopoly monopolistic competition perfect competition

Which management function involves establishing organizational objectives and empowering others with the necessary means to accomplish their tasks? a. organizing b. planning c. staffing d. motivating e. controlling

motivating

Managers must increasingly be able to handle many responsibilities at once—a skill known as a. synergy b. multitasking c. functionality d. diversity e. none of the above

multitasking

Which of the following areas of ethical concern fall outside the responsibilities of a television station program director? a. confidentiality of sources b. children's programs c. sexual content d. violence e. none of the above

none of the above

Which of the following is not the ethical duty of mass media employees? a. duty to self b. duty to audience c. duty to employer d. duty to society e. none of above

none of the above

Which of the following statement is not right in regard to mission statement? a. many media organizations have defined mission statements b. mission statements identify an organization's purpose and values c. mission statements often presented as creeds of conduct for an organization and its members d. mission statements publicly display the inherent values of an organization e. none of the above

none of the above

Which of the following statements about media acquisition is not correct? a. Comcast acquired NBC Universal b. Media General acquired LIN broadcasting c. Facebook acquired Instagram d. Google acquired Youtube e. none of the above

none of the above

Who contributed to the leadership of scholarship? a. Bernard b. Hersey, Blanchard, and Johnson c. Fayol d. Weber e. none of the above

none of the above

Which of the following methods is not the way to study ethics? a. empirical method b. normative method c. the codes of ethics of organizations d. personal ethics e. none of above

personal ethics

Managers play a variety of roles. Which of the following is not a role typically played by managers? a. representative role b. leader role c. liaison role d. production role e. none of the above

production role

According to Chapter 3, which of the following is not a function of an acceptable mission statement for an organization? a. provide a definition of the purpose of an organization b. provide a brief history of the organization c. energize all employees d. focus on the product or service the organization provides e. provide direction for making decisions

provide a brief history of the organization

Which ethical norm takes the view that each individual decides what is best from his or her viewpoint and does not judge others' decisions? a. the golden mean b. the Judeo-Christian ethic c. egalitarianism d. relativism e. utilitarianism

relativism

Chapter 1 identifies four common activities across the electronic and digital media. Which of the following is not one of these activities? a. exhibition b. production c. development d. scheduling e. distribution

scheduling

Which of the following management approach argues that workers would be more productive if they receive higher wages? a. scientific management b. administrative management c. bureaucratic management d. Theory X and Theory Y e. none of the above

scientific management

In Maslow's hierarchy of needs, the highest level of needs is a. physiological b. esteem c. safety d. self-actualization e. social

self-actualization

Which of the following is not the most common areas of ethical questions? a. truth and accuracy b. right to privacy c. citizen journalists d. conflicts of interest e. shareholders' value

shareholders' value

Which of the following is not an entrepreneurial skill? a. innovative b. tenacious c. take risk d. hard working e. a sense of passion

take risk

Which of the following is not discussed in your text as a factor influencing the markets of the electronic and digital media? a. economic conditions b. technological forces c. social forces d. regulatory forces e. the United Nations

the United Nations

Which ethical norm takes the view that moral decisions should be acceptable to all members of society? a. the golden mean b. the Judeo-Christian ethic c. egalitarianism d. the categorical imperative e. utilitarianism

the categorical imperative

Which of the following does not belong to the classical school of management? a. scientific management b. administrative management c. bureaucratic management d. Theory X and Theory Y e. none of the above

theory X and theory Y

Which of the following is not a purpose for forming a strategic alliance? a. to share capital and costs b. to gain access to new markets c. to gain ownership of new assets d. to reduce risk e. to increase shareholders' value

to reduce risk

An entrepreneur possesses several traits. Which of the following is not a trait of an entrepreneur? a. tenacity b. passion c. tolerance of ambiguity d. aggressive e. vision

tolerance of ambiguity

A SWOT analysis considers both internal and external factors. True False

true

Barriers to entry are the expenses needed to create products in a market. True False

true

Deontological ethics are also known as nonconsequentialist ethics. True False

true

John Dewey is most often identified with the ethical norm of relativism. True False

true

Media alliances have the goal of developing or expanding into new market at both the domestic and international levels. True False

true

The consolidation that has taken place since 1996 in the radio industry is representative of intra-industry alliances. True False

true

The number of producers or sellers in a market indicates the degree of concentration in the market. True False

true

The systems approach to management utilizes a macro perspective emphasizing the organization rather than the individual. True False

true

There is no professional code of ethics for the mass media industries; there are individual codes of ethics for specific areas, but no universal code. True False

true