TOPIC 5: THE MYTHS OF CREATIVITY & INNOVATION

6 Myths of Creativity 1. Creativity comes from creative types 2. Money is a creative motivator 3. Time pressure fuels creativity 4. Fer forces breakthrough 5. Competition beats collaboration 6. A streamline organization is creative organization.

1. Creativity comes from creative types -creativity depends on experience, knowledge, skills, talent and ablility to think new ways. 2. Money is a creative motivator -spend a lot of time wonder about bonuses doing very little creative thinking 3. Time pressure fuels creativity -work under pressure, creativity went down 4. Fear forces breakthroughs -positive vibe (happy) can come up with creative idea, but they're more likely to have a breakthrough if they were happy the day before. 5. Competition beats collaboration -most creative team, confidence share & debate ideas. -when compete for recognition, stop sharing information 6. A streamlined organization is a creative organization -after downsizing, creativity still down significantly.

Major Myths of Innovation 1. Innovation is planned and predictable 2. Technical specification should be throughly prepared 3. Creativity relies on dream and blue sky ideas 4. Bog projects will develop better innovations than smaller projects. 5. Technology is driving force of Innovation and Success.

1. Innovation is planned and predictable -innovation upredict and may be introduce by anyone 2. Technical specification should be throughly prepared -preparation takes too long. more important use try-test-revise approach 3. Creativity relies on dream and blue sky ideas -innovators very practical people and create from opportunities. 4. Big Project will Develop Better Innovations Than Smaller Ones. -large firm encourage ppl to work smaller group- easier to generate creative idea. 5. Technology is the driving force of innovation and success. -techno sources for innovation but not only one. -market-driven/customer-based is the driving force- highest probability of succes.

Barriers to Innovation

1. Lack of access to additional funds. 2. Cost of development or introduction / implementation. 3. Lack of skilled persons. 4. Lack of access to enabling knowledge or technology. 5. Government regulations and compliance. 6. Adherence to standards. 7. Uncertain demands for news goods or services.