Types of Perceived Risk
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Financial risk
The fear that a potential purpose can tax or outstrip a person's monetary resources
Time risk
Time lost when a product turns out to need replacement or fails to deliver as promised.
Psychological Risks
Whether a purchase is the morally right choice.
Functional risk
the fear that a product or service will fail to deliver promised functions or benefits
Physical risk
the perceived potential for a purchase to cause bodily harm to a person or loved one.
Social risk
the possibility that buying a product or using a service can reduce a person's status with friends, family, or neighbors.
