week 10.1- search engine optimisation

what are the two benefits of seo?

1.Increasing a site's priority in search results 2.Giving Web applications useful semantic information about your site How such an application could use your Web site information when displaying search results Eg. A small paragraph of useful information right below the search result link)

give example of using micro data for name and locality?

<span itemprop="name"> what name is </span> <span itemprop="locality">location</span>

what is a webmaster?

A Webmaster is someone who is in charge of a Web site

what is a search engine algorithm?

A search engine algorithm is a procedure that examines a number of factors to decide the priority of search results

what is a sitemap file?

A sitemap is a file in a specific format that lists all the pages in a Web site This file may include information about content This file must be called: sitemap.txt This file must be encoded using utf-8 Eg.

decribe what you should do for h1-h6 for seo

Add headings to major  subdivisions of the page

what are other accepted values for the name attribute in meta?

Another of the accepted values for the name attribute is keywords You can specify a set of keywords that describe the page content using the content attribute eg. <meta name="keywords" content="bed and breakfast, lake, boating, fishing, minnesota" />

what do bots look for?

Bots look for files named robots.txt to indicate which files should not be indexed (added to the search engine)

what are bots?

Bots, also known as crawlers, are programs that search engines use to index Web pages automatically

decribe what you should do for title for seo

Create short, descriptive titles Customise the text to accurately  describe the current page

decribe what you should do for img for seo

Give image files short  descriptive names Supply alternative text using the  alt attribute

decribe what you should do for links for seo

Make links concise Use text that describes the link  target

what is microdata used for?

Microdata is used to mark up Web page elements (eg. name, address, etc.) Microdata is covered in a working draft created by W3C for adding more types of semantic data to Web page content Can be used by search engines to present and format the most relevant data for a particular page

A robots.txt file is used to:

Provide a listing of all pages in a website

what is seo?

Search engine optimisation is a process of tailoring the structure and content of a Web page with search engines in mind

why is it useful to check your web document form the point of a search engine bot?

This could help to identify missing or hidden content It can help to ensure that pages are ready for indexing

how to add a description fo your page?

To add a summary of the page content using the HTML meta tag you use the name attribute with value description and specify a content attribute with descriptive text. Example: <meta name="description" content="Lakeland Bed and  Breakfast offer 4 comfortable rooms that accommodate  from 2 to 5 people. All have private baths and views  of Twin lakes" />

what are vocabularies?

Vocabularies define keyword values for specific types of information

_______ is used to mark up web page elements

microdata

what does microdata do?

microdata enables you to define keyword values for specific types of information on the page

to make sure your page is not indexed, what else can you do?

use the meta tag in your html page: <meta name="robots" content="noindex" />