3800 Market potential + Value proposition

The number of potential buyers or customers in a certain market segment is best described as

market size

In estimating market potential, the ___________________ involves deriving the consumption of a product from easily obtained macroeconomic statistics such as retail sales, industry product and gross domestic product

the macroeconomic approach

Juliet is working on estimating the sales forecast for her product. From her market research, she finds that about 30% of the potential customers would consider buying the product regularly during the first year her company offers the product. If the total market potential is$15,000,200, what is the sales forecast for the first year

4,500,060

Which of the following is not an approach to estimating market potential

microeconomic approach