4 Types of selectivity

Selective Exposure

Choosing media channels that are in agreement with your worldviews and ignoring those that don't

Selective Attention

People tend to pay attention to parts of a message that fits their worldviews and avoid those they don't

Selective Retention

People will generally be able to remember information that fits their worldviews and forget what doesn't

Selective Perception

Peoples recognition of information is influenced by their own desires and attitudes