4 Types of selectivity
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Selective Exposure
Choosing media channels that are in agreement with your worldviews and ignoring those that don't
Selective Attention
People tend to pay attention to parts of a message that fits their worldviews and avoid those they don't
Selective Retention
People will generally be able to remember information that fits their worldviews and forget what doesn't
Selective Perception
Peoples recognition of information is influenced by their own desires and attitudes
