5. 3 Media and the Internet

A serious complaint about broadcast and print journalism, is that because they are primarily financed by advertising, news organizations have an incentive to not report on stories that are critical of their parent organizations or advertisers. (t/f)

true

As a news source, the advantage of the Internet is that news stories can update quickly. (t/f)

true

Despite its massive reach, broadcast media has a significant drawback in shaping public opinion because television stories are short, usually less than two minutes long, and therefore less informative. (t/f)

true

In practice, the news will be tailored to the groups of people most likely to consume it. (t/f)

true

The fact that the media focuses on some issues and ignores others can help set what gets prioritized in the government. (t/f)

true

The growth of social media provided new avenues for politicians, campaigns, and political parties to get their information to the masses. (t/f)

true

The oldest form of media and main source of news by the educated elites is print. (t/f)

true

The power of media in elections can be substantial because it can sway uncommitted voters, who often decide the election results. (t/f)

true

How does politics participate in the use of media? a. Fringe Organizations on the far left and the far right used unregulated medium to broaden support networks. b. Major presidential candidates develop websites to support their campaigns. c. Interest groups have reached new audiences on the World Wide Web thereby creating greater influence in Washington. d. States started to tax television networks and newspaper publications.

A, B, and C

The three main factors that affect news coverage are: a. the journalist b. the source of political news, the politicians themselves c. the news publisher d. the consumers of news

A, B, and D

Campaigns employ an integrated mix of paid, social and personal approaches to influence the online conversation, build relationships, and create appeal.

Advertising and Messaging

The reasons why the Internet is the best medium for direct democracy are: a. YouTube users can post their videos on interesting topics. b. A national referendum can be created by the Congress to allow Americans to voice opinions on issues in an online vote. c. Debates on issues can take place informally in chat rooms or on web pages. d. Americans who do not have Internet can get free access provided by politicians.

B and C

Campaigns use mobile digital tools such as iPads and tablets, to ease the process of recruiting people and taking donations in person, and further help them collect addresses, maps, directions, as well as create videos and talking points to canvassers.

Grassroots Organizing

Campaigns use the Internet to push back against attacks and unfavorable coverage, using online channels' ability to go around traditional gatekeepers such as the journalists to reach voters and influencers directly through the use of fast and effective response tools including online ads,

Rapid Response

Sending different variants of an email message and measuring the responses lets political campaigners test the results before going all-in on a particular subject line or appeal.

Testing

The _____ is an interactive medium, allowing citizens to send information as well as receive it -- in real time. a. television b. radio c. newspaper d. internet

D

Presidential candidates establish websites to gather funds for political campaigns.

Fundraising

Online (and online-enabled) outreach can usually be targeted demographically and geographically by letting political campaigners hit the right voters more cost-effectively.

Geographic Targeting

Many good politicians have learned that they can succeed in getting elected and in getting things done by accusing the media of manufacturing fake news. (t/f)

false

Over the years, lower percentage of people have relied on television news. (t/f)

false

The broadcast media, such as television, has decreased its popularity as a source of political information. (t/f)

false

The media functions as "watchdogs" to hide the abuses of powers by Presidents, Representatives, and Justices. (t/f)

false

The most persistent bias in the news is towards economics. (t/f)

false

Campaigners can canvass their neighbors, bug family members via email, participate in "virtual phone-banks," vote on slogans or video ads, and even speak in public on the campaign's behalf (all organized digitally) in order for voters to act on issues or for their candidates.

mobilization

Online tools and social media such as Twitter and Facebook connect donors, volunteers, and voters and help spread the word about political campaigns

recruiting