Ads
Patriotism
Purchasing this product shows your love of your country
Slogan
A memorable/striking short phrase
Repettition
Ad is placed in several locations or repeated multiple times in a row
Unfinished ads
Advertiser saying their product is better but no finishing/ backing it with statistics example taste better
Nostalgia
Appeals to the past
Questioning the consumer
Ask question you already know the answer to.
Pop music
Associates product with popular or familiar song
Wit and humor
Attracted to products by giving consumer a reason to laugh or be entertained
Simple solutions
Avoid complexities and attack many problems with one solution
Product comparison
Compares product to inferior competition
Promotional advertising
Giving free samples of the product
Snob appeal
Makes the product seem luxurious and glamorous
Sense appeal
Sounds or picture that appeal to the 5 senses
Plain folks
Suggests the product is practical and good for ordinary people
Sex sells
Uses sexy people/ situations to sell the product
Transfer/ fantasy
Words and ideas with positive meanings and qualities about the product and user
Weasel words
Words that suggest a positive meaning without actually really making any guarantee
