Ads

Patriotism

Purchasing this product shows your love of your country

Slogan

A memorable/striking short phrase

Repettition

Ad is placed in several locations or repeated multiple times in a row

Unfinished ads

Advertiser saying their product is better but no finishing/ backing it with statistics example taste better

Nostalgia

Appeals to the past

Questioning the consumer

Ask question you already know the answer to.

Pop music

Associates product with popular or familiar song

Wit and humor

Attracted to products by giving consumer a reason to laugh or be entertained

Simple solutions

Avoid complexities and attack many problems with one solution

Product comparison

Compares product to inferior competition

Promotional advertising

Giving free samples of the product

Snob appeal

Makes the product seem luxurious and glamorous

Sense appeal

Sounds or picture that appeal to the 5 senses

Plain folks

Suggests the product is practical and good for ordinary people

Sex sells

Uses sexy people/ situations to sell the product

Transfer/ fantasy

Words and ideas with positive meanings and qualities about the product and user

Weasel words

Words that suggest a positive meaning without actually really making any guarantee