Assessment 1
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
1
A session in Google Analytics times out after how many minutes by default?
30
What does Google Analytics use to differentiate new and returning users? (select all answers that apply)
A browser cookie A randomly-assigned unique identifier
What does Google Analytics call a URL that passes data parameters for reporting?
A hit
What will happen if a user clears the Analytics cookie from their browser? (select all answers that apply)
Analytics will not be able to associate user behavior data with past data collected by the tracking code Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
When defining a measurement plan, what is the order of steps?
Business objectives > key actions > KPIs
Which are Goal types in Google Analytics? (select all answers that apply)
Destination Pages/Screens per session Duration
When does the Google Analytics tracking code send a pageview hit to Analytics?
Every time a user loads a webpage
When does the Google Analytics tracking code send an event hit to Analytics?
Every time a user performs an action with event tracking
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
False
If data is excluded from a view using a filter, it may be recovered within thirty days.
False
Which of these scopes could be used for dimensions and metrics?
Hit-level, session-level, or user-level scope
To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
The Measurement Protocol
What are macro-conversions in a measurement plan?
The main website actions users take that accomplish stated business goals
If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
True