BUAD 332 Kahoot 14

Which of the following are the fastest growing forms of marketing?

Direct and digital

What is one disadvantage of social media marketing?

It is difficult to measure results.

Companies/people who do weird things to get people's attention may be using ____ technique.

Purple Cow

What is an example of kiosk marketing?

Redbox

Amazon.com and Expedia.com are best described as

e-tailers.

What is not true about blogs?

easy to control

Which one is not a traditional direct marketing?

mobile marketing

In which of the following cases is a firm employing omni-channel retailing?

selling through e-tailers and physical superstores.