CH 13
______ is the set of values, attitudes, and ways of doing things passed from one generation to another in a given society.
Culture
The production era philosophy was to produce as much as possible because the ______ was unlimited.
Demand
Choose the secondary sources of data collection from the list.
Government publications Magazines
Select the technological innovations that companies can use to develop products and services that match consumers' wants and needs more effectively.
Social networking Data bases Blogs
Which of these are sources of primary data collection?
Surveys Focus groups
Marketers must pay attention to the dynamic competitive environment because:
change is occurring more rapidly the Internet gives consumers information instantly
The marketing concept that states that a business must find out what consumers want and provide it for them is called the:
customer orientation
The consumer market consists of 80 million households, but there are fewer ______ in the B2B market of an industry like auto manufacturing.
customers
People over 65 have become one of the _______ growing segments of the U.S. population.
fastest
The consumer market is made up of:
individuals households
Using the same products and promotions to appeal to large groups of people is:
mass marketing
With marketing research, marketers analyze markets to determine:
opportunities and challenges
In order to gather additional in-depth information needed for business decisions, marketers must do their own research by gathering:
primary data
Consumer behavior is the study of people's _______ decisions and the factors that influence those decisions.
buying
Which of the following are considered examples of geographic segmentation?
by states by city by region
Studying the thought processes people use to make buying decisions and the factors that influence their choices is ______ behavior.
consumer
Globalization can create more opportunities for marketers but along with that comes more pressure because they must take into account the
differing attitudes and values of various country cultures
There is a wider variety of careers in _______ than in most business disciplines.
marketing
When a company finds a small but profitable market segment and designs products just for them, the company is engaged in:
niche marketing
When a company finds a small but profitable market segment and designs products just for them, the company is engaged in: Multiple choice question.
niche marketing
A physical good, service, or idea that satisfies a want or need is called a(n):
product
Existing data is called _________ data since you aren't the first one to gather the data.
secondary
When production capacity exceeded the immediate market demand, the business philosophy changed from the production era to the ________ era.
selling
Sociocultural, competitive, economic, global, and technological influences are all factors influencing:
the marketing environment
States use marketing to attract many groups. Choose the two main groups from the list that states try to attract:
Tourists New businesses
Any physical good, service, or idea that satisfies a want or need is a ________ .
product
Many customers value fast, fresh, flavorful food that is free of preservatives, chemicals, and antibiotics. The marketing mix factor that represents the value of the product is ______.
price
Pick out the attributes typically used to differentiate consumer groups.
Education Income Age
True or false: The business philosophy that emphasized selling and advertising in an effort to persuade consumers to buy existing products occurred during the production era.
False
Instead of selling your product throughout the United States, you might concentrate on one or two regions. This is an example of which type of segmentation?
Geographic
Which marketing activity helps businesses gather information to compete effectively?
Market research
Product, price, place, and promotion are the four elements in the _______ __________.
Marketing mix
True or false: Culture is the set of values, attitudes, and ways of doing things that are transmitted from one generation to another in a given society.
True
True or false: Intermediaries are the middle links in a series of organizations that distribute goods from producers to consumers. True false question.
True
Sociocultural, competitive, technological, global, and economic are the major influences in the marketing ______
environment
Compared to the 80 million or so households in the U. S. consumer market, there are:
fewer customers in the B2B market
Dividing a market by cities, counties, states, or regions is ________ segmentation.
geographic
In a global market, marketers must be sure to dialogue with customers to ensure they understand about the _________ and _________ they want.
goods , services
The B2B market includes:
government manufacturers institutions
Getting products to consumers when and where they are wanted is critical to market success. Many times it is the responsibility of:
intermediaries
Many brick-and-mortar companies must pay attention to the new competition from the ___________ because now consumers can search the world.
internet
The emphasis in those firms with a customer orientation is to meet consumer _____ rather than on promotion and sales.
needs
The process of finding small but profitable market segments and designing or finding products for them is called _____ marketing.
niche
The costs of producing, distributing and promoting the product will all influence the product's:
price
Food companies truly seem to be listening to customers who want healthy fast-food that is preservative, chemical, and antibiotic free. They are adjusting the __________ element of the marketing mix to meet customer needs.
product
The belief that companies should produce as much as they can because there is limitless market for products was the philosophy during the:
production era
All of the techniques sellers use to inform people about and motivate them to buy their products or services is called:
promotion
Information that has already been compiled by others and published in journals and books or made available online is ________ data.
secondary
Marketers should gather _________ data first because it is already available and to avoid incurring unnecessary expense.
secondary
Marketers use age, education level, income, and taste to _____ markets.
segment
Databases, blogs, and social networking help companies gather _______ to meet consumer needs through the development of products and services.
data
The B2B market not only includes manufacturers, intermediaries, and institutions, but also _______ at the federal, state, and local levels.
governments
The segmentation method that develops or finds products for small, but profitable market segments is:
niche marketing
Marketing started with companies selling whatever they produced without considering customer needs. This was called the ______ era of marketing.
production
Marketers who want to avoid incurring unnecessary expenses when researching data should first gather:
secondary data
Marketers use age, education level, income, and taste to __________ markets.
segment
When businesses developed mass-production techniques and capacity exceeded immediate demand, the:
selling era began
State governments will use marketing in order to:
attract new business and tourism
Mass marketing means that products and promotions are developed in order to please:
large groups of people
Changes in an individual's behavior resulting from previous experiences and information is _________
learning
Changes in an individual's behavior resulting from previous experiences is:
learning
The activities buyers and sellers perform to facilitate mutually satisfying exchanges is:
marketing
In setting a product's _______ , a business needs to take into account the costs of producing, distributing, and promoting the product as well as a profit margin.
price
Marketers must pay attention to the dynamic competitive environment mainly because of competition from:
the internet
Marketing is the activities, sets of institutions, and processes that add ______ for customers.
value
A product includes anything that would enhance it in the eyes of consumers, such as the:
warranty brand package
One of the fastest-growing segments of the U.S. population is people over the age of
65
Studying the thought processes people use to make buying decisions and the factors that influence their choices is _______ behavior.
consumer
There are relatively few customers in the B2B market because there are just a few construction or mining companies compared to 80 million households in the U.S. _______ market.
consumer
The investigation of consumer thought processes at each stage in a purchase in order to determine the best way to help the buyer buy is called:
consumer behavior
The individuals or households that want goods and services for personal consumption or use, and have the resources to buy them are part of the:
consumer market
True or false: There is a wider variety of careers in marketing than in most business disciplines.
True
The factors that go into a marketing program: product, price, place, and promotion, are called the ______ mix.
marketing
Age, education level, income, and taste are all examples of how consumer groups:
differ greatly
_______ is a persuasive form of communication that informs people and motivates them to buy products and services.
Promotion
If a student majors in marketing, which career options will be available?
Public relations Advertising Retail store manager
Often secondary data does not provide all the information managers need for decision making, and they must gather _________ data.
primary
Food companies truly seem to be listening to customers who want healthy fast-food that is preservative, chemical, and antibiotic free. They are adjusting the _______ element of the marketing mix to meet customer needs.
product