CH 13

______ is the set of values, attitudes, and ways of doing things passed from one generation to another in a given society.

Culture

The production era philosophy was to produce as much as possible because the ______ was unlimited.

Demand

Choose the secondary sources of data collection from the list.

Government publications Magazines

Select the technological innovations that companies can use to develop products and services that match consumers' wants and needs more effectively.

Social networking Data bases Blogs

Which of these are sources of primary data collection?

Surveys Focus groups

Marketers must pay attention to the dynamic competitive environment because:

change is occurring more rapidly the Internet gives consumers information instantly

The marketing concept that states that a business must find out what consumers want and provide it for them is called the:

customer orientation

The consumer market consists of 80 million households, but there are fewer ______ in the B2B market of an industry like auto manufacturing.

customers

People over 65 have become one of the _______ growing segments of the U.S. population.

fastest

The consumer market is made up of:

individuals households

Using the same products and promotions to appeal to large groups of people is:

mass marketing

With marketing research, marketers analyze markets to determine:

opportunities and challenges

In order to gather additional in-depth information needed for business decisions, marketers must do their own research by gathering:

primary data

Consumer behavior is the study of people's _______ decisions and the factors that influence those decisions.

buying

Which of the following are considered examples of geographic segmentation?

by states by city by region

Studying the thought processes people use to make buying decisions and the factors that influence their choices is ______ behavior.

consumer

Globalization can create more opportunities for marketers but along with that comes more pressure because they must take into account the

differing attitudes and values of various country cultures

There is a wider variety of careers in _______ than in most business disciplines.

marketing

When a company finds a small but profitable market segment and designs products just for them, the company is engaged in:

niche marketing

When a company finds a small but profitable market segment and designs products just for them, the company is engaged in: Multiple choice question.

niche marketing

A physical good, service, or idea that satisfies a want or need is called a(n):

product

Existing data is called _________ data since you aren't the first one to gather the data.

secondary

When production capacity exceeded the immediate market demand, the business philosophy changed from the production era to the ________ era.

selling

Sociocultural, competitive, economic, global, and technological influences are all factors influencing:

the marketing environment

States use marketing to attract many groups. Choose the two main groups from the list that states try to attract:

Tourists New businesses

Any physical good, service, or idea that satisfies a want or need is a ________ .

product

Many customers value fast, fresh, flavorful food that is free of preservatives, chemicals, and antibiotics. The marketing mix factor that represents the value of the product is ______.

price

Pick out the attributes typically used to differentiate consumer groups.

Education Income Age

True or false: The business philosophy that emphasized selling and advertising in an effort to persuade consumers to buy existing products occurred during the production era.

False

Instead of selling your product throughout the United States, you might concentrate on one or two regions. This is an example of which type of segmentation?

Geographic

Which marketing activity helps businesses gather information to compete effectively?

Market research

Product, price, place, and promotion are the four elements in the _______ __________.

Marketing mix

True or false: Culture is the set of values, attitudes, and ways of doing things that are transmitted from one generation to another in a given society.

True

True or false: Intermediaries are the middle links in a series of organizations that distribute goods from producers to consumers. True false question.

True

Sociocultural, competitive, technological, global, and economic are the major influences in the marketing ______

environment

Compared to the 80 million or so households in the U. S. consumer market, there are:

fewer customers in the B2B market

Dividing a market by cities, counties, states, or regions is ________ segmentation.

geographic

In a global market, marketers must be sure to dialogue with customers to ensure they understand about the _________ and _________ they want.

goods , services

The B2B market includes:

government manufacturers institutions

Getting products to consumers when and where they are wanted is critical to market success. Many times it is the responsibility of:

intermediaries

Many brick-and-mortar companies must pay attention to the new competition from the ___________ because now consumers can search the world.

internet

The emphasis in those firms with a customer orientation is to meet consumer _____ rather than on promotion and sales.

needs

The process of finding small but profitable market segments and designing or finding products for them is called _____ marketing.

niche

The costs of producing, distributing and promoting the product will all influence the product's:

price

Food companies truly seem to be listening to customers who want healthy fast-food that is preservative, chemical, and antibiotic free. They are adjusting the __________ element of the marketing mix to meet customer needs.

product

The belief that companies should produce as much as they can because there is limitless market for products was the philosophy during the:

production era

All of the techniques sellers use to inform people about and motivate them to buy their products or services is called:

promotion

Information that has already been compiled by others and published in journals and books or made available online is ________ data.

secondary

Marketers should gather _________ data first because it is already available and to avoid incurring unnecessary expense.

secondary

Marketers use age, education level, income, and taste to _____ markets.

segment

Databases, blogs, and social networking help companies gather _______ to meet consumer needs through the development of products and services.

data

The B2B market not only includes manufacturers, intermediaries, and institutions, but also _______ at the federal, state, and local levels.

governments

The segmentation method that develops or finds products for small, but profitable market segments is:

niche marketing

Marketing started with companies selling whatever they produced without considering customer needs. This was called the ______ era of marketing.

production

Marketers who want to avoid incurring unnecessary expenses when researching data should first gather:

secondary data

Marketers use age, education level, income, and taste to __________ markets.

segment

When businesses developed mass-production techniques and capacity exceeded immediate demand, the:

selling era began

State governments will use marketing in order to:

attract new business and tourism

Mass marketing means that products and promotions are developed in order to please:

large groups of people

Changes in an individual's behavior resulting from previous experiences and information is _________

learning

Changes in an individual's behavior resulting from previous experiences is:

learning

The activities buyers and sellers perform to facilitate mutually satisfying exchanges is:

marketing

In setting a product's _______ , a business needs to take into account the costs of producing, distributing, and promoting the product as well as a profit margin.

price

Marketers must pay attention to the dynamic competitive environment mainly because of competition from:

the internet

Marketing is the activities, sets of institutions, and processes that add ______ for customers.

value

A product includes anything that would enhance it in the eyes of consumers, such as the:

warranty brand package

One of the fastest-growing segments of the U.S. population is people over the age of

65

Studying the thought processes people use to make buying decisions and the factors that influence their choices is _______ behavior.

consumer

There are relatively few customers in the B2B market because there are just a few construction or mining companies compared to 80 million households in the U.S. _______ market.

consumer

The investigation of consumer thought processes at each stage in a purchase in order to determine the best way to help the buyer buy is called:

consumer behavior

The individuals or households that want goods and services for personal consumption or use, and have the resources to buy them are part of the:

consumer market

True or false: There is a wider variety of careers in marketing than in most business disciplines.

True

The factors that go into a marketing program: product, price, place, and promotion, are called the ______ mix.

marketing

Age, education level, income, and taste are all examples of how consumer groups:

differ greatly

_______ is a persuasive form of communication that informs people and motivates them to buy products and services.

Promotion

If a student majors in marketing, which career options will be available?

Public relations Advertising Retail store manager

Often secondary data does not provide all the information managers need for decision making, and they must gather _________ data.

primary

Food companies truly seem to be listening to customers who want healthy fast-food that is preservative, chemical, and antibiotic free. They are adjusting the _______ element of the marketing mix to meet customer needs.

product