Ch. 16 Marketing Quiz

Which of the following is the best example of a salutary product? A. cereal B. cigarettes C. bottled water D. junk food E. dental insurance

dental insurance

________ involves thinking ahead to create products that are easier to recover, reuse, recycle, or safely return to nature after usage, thus becoming part of the ecological cycle. A. Consumerism B. Design for environment C. Beyond greening D. Pollution control E. Pollution prevention

Design for environment

Critics claim that companies in the ________ industry are more likely to introduce planned streams of new products that make older models obsolete. A. automotive B. housing C. food and beverage D. consumer electronics E. music

consumer electronics

Jeremy Clarkson, a marketing critic, is concerned about the pervasiveness of marketing. He points to advertising messages everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signs. From the description given, it can be concluded that Jeremy is concerned about ________. A. high promotion costs B. cultural pollution C. deceptive practices D. false wants and too much materialism E. the balance between private goods and social goods

cultural pollution

Products that give high immediate satisfaction but may hurt consumers in the long run are called ________ products. A. deficient B. pleasing C. salutary D. desirable E. threatening

desirable

Controlling the ingredients that go into certain products and reducing the level of advertising "noise" are part of proposals relating to the consumer's right to ________. A. not buy a product that is offered for sale B. expect a product to perform as claimed C. be well informed about important aspects of the product D. be protected against questionable products, promotions, and marketing practices E. influence marketing practices in ways that will improve quality of life

influence marketing practices in ways that will improve quality of life

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. For which of the following could Trendy Teens be easily criticized in this scenario? A. deceptive promotion B. redlining C. high-pressure selling D. planned obsolescence E. perceived obsolescence

perceived obsolescence

Beverages that are high in sugar are called ________ products. A. deficient B. pleasing C. salutary D. desirable E. salubrious

pleasing

Qtopia Inc. is currently designing a new product line with the goal of making each product easy to recover, reuse, or recycle. Qtopia Inc. plans to recover many of these products when they reach the end of their life cycle and reuse components in new products. In this case, Qtopia Inc. is demonstrating ________. A. pollution prevention B. pollution control C. product stewardship D. the marketing concept E. the selling concept

product stewardship

What are deficient products? A. products that have neither immediate appeal nor long-run benefits B. products that give high immediate satisfaction but hurt consumers in the long run C. products that have low appeal but may benefit consumers in the long run D. products that are either unsafe or inferior E. products in the decline stage of the product life cycle

products that have neither immediate appeal nor long-run benefits

When major chain retailers avoid placing stores in disadvantaged neighborhoods, they are accused of the discriminatory practice of ________. A. perceived obsolescence B. reverse redlining C. relining D. puffery E. planned obsolescence

relining

Innovative marketing most likely involves ________. A. protecting the natural environment B. considering the consumer's point of view C. seeking real product and marketing improvements D. defining goals in broad social terms rather than narrow product terms E. placing an emphasis on increasing short-run sales rather than long-term value

seeking real product and marketing improvements

Carboi is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. Carboi offers contribution packages for driving, flying, and home energy use. Through Carboi, consumers can pay some of the ________ costs of their private goods and services. A. promotional B. safety C. recovery D. distribution E. social

social

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is most likely practicing ________ marketing. A. value B. societal C. sense-of-mission D. consumer-oriented E. customer value

societal

Which of the following is a traditional right of sellers? A. the right to introduce any product in any size and style, provided it is not hazardous to personal health or safety B. the right to expect a product to be safe C. the right to expect a product to perform as claimed D. the right to consume now in a way that will preserve and sustain the world for future generations of consumers E. the right to be well informed about important aspects of a product

the right to introduce any product in any size and style, provided it is not hazardous to personal health or safety