Ch. 3, Identifying Target Audience

Spectators

The content that others produce such as blogs videos podcasts forums reviews and so on

Interest targeting

Based on self-reported interests and page-related behaviors like search.

Connection targeting

Based on the type of connection to your brand page a Facebook fan for example

define sign the target audience and segments

Demographics lifestyles media use, Internet use, behaviors, Mobile use, off-line use

Creators

Develop blogs articles videos and music images and art and then upload them to social media platforms they're at the top of latter

Optimize content and posting schedule for each platform

Different audiences tend to use different platforms the same audiences may use different platforms in different ways the marketing process Data set shows brands posting on non-optimal days and I'll five channels studied should be a huge warning to all SM managers

Critics

Evaluate and comment on content produced by creators and convention list most product ratings or reviews comment on blogs and participate in community discussion forums as well as correct wiki article.

Ad targeting on selected platforms

Follower targeting with the number of choices including followers of competitors and it audiences his characteristics are similar to the brands own audience. Behavior targeting that uses data from Twitter business Partners about online and off-line product related behaviors. Keywords that are used either in Twitter searches aren't tweet. Event targeting in which Twitter furnishes a global event calendar provides and enhances data from last year's event and enables targeting of the audience for the current year's event.

In active

For Internet consumers who are not involved in social media

List needs and situational triggers

From personas perspectives defining concern symptoms and problems

What is targeting in SMM?

Getting hello the Great message to the right person the right content at the right place at the right place III format in the right language on the right device.

Audience targeting on Facebook audience targeting on Facebook

Initial charting options for brand pages were demographic specifically gender relationship status educational status age location and language

Joiners

Interactive and social networks such as Facebook LinkedIn and E on

Identifying audiences for personal branding efforts

Is it part of your personal branding effort you will become a participant in various communities those communities form the basis of the target audience for your brand social media platforms have a variety of ways to help you identify specific audiences for it

Optimizing posts and posts timing

It is the process of getting traffic from the free organic editorial or natural search results on search engines. Call major search engines such as Google Bing and Yahoo have primary research results where webpages and other content such as videos and local listings are shown and ranked based on what the search engine considers most relevant to users payment isn't involved as it is with key search

Identifying persona rolls

Listing all relevant personas by roll

Behavioral targeting

On purchase behavior behaviors that convey intent like search behaviors

Conversationalist

Participate in group discussions in conversations on Twitter and update the statuses on Facebook and LinkedIn

Targeting available to brand posts

Phone new development like a moody's are trending in terms of targeting it is also important to look at a final example of platform support for targeting brand posts as it has done in so many social media developments.

Monitoring results on each platform and continue to improve content engagement overall marketing effectiveness

SMM is best seen as a process of continuous improvement each social media campaign produces data that can be used to improve the next campaign that broad data about social media platforms end-users presented in this chapter And throughout the book is informative and provides a useful starting point for strategy development the brands own data provides the best foundation for future campaigns although it may need to be supplemented by outside data

Understand what platforms are used by the target audience and how they're used

Social media platforms the way visitors make use of them and user behaviors are consistently evolving. Branz must monitor changes like these and give careful consideration to what they mean for their brand and the brands activity and social media

Custom targeting

That allows the marketer to upload his own data, an email list, for example

Look-alike targeting

That identifies people like the ones who have been successful targets in the past.

Define big data and explain its role in SMM targeting.

The massive amount of data that is available from the digital Quickstream, Data from audio and video files marketers need to understand the basic ways of analyzing big data and the new options it makes available In disciplines from sump supply chain management to audience getting big data provides too many data points for a regression model there are many ways marketers can use this wealth of data and the insight it provides to target specific audiences.

Explain what the persona is

There is a three step persona development cycle which was created by Michael Golden and contains the following steps. Identifying persona rolls. List needs in situational triggers. Create messaging objectives.

Create messaging objectives

To each persona needs that you have the expertise to address

Collectors

Upload and save favorites on bookmarking sites such as delicious food on content on sites such as Digg tag photos on sites such as Flickr subscribe to RSS tiens to automatically receive any blog posts perform the valuable function of helping to organize and categorize content on social web

Use the target capabilities of each platform

Whether it is directing post my hashtags on Twitter or moldy hash eggs on Instagram are using the Facebook options to target a specific demographic for specific locations or specific demographic in a specific location the targeting possibilities offered buy platforms are rich and getting richer targeting options offered by big data marketing services firms maybe even richer and more precise

Location targeting

based on the location provided in the user's profile or by geo targeting data, which determines the user's current location