Ch 5 Entrepreneurship
Which of the following questions concerning innovation is not relevant
"When the product goes to market?"
Which of the following statements is true
Both sides of the brain are important to the creative process
Which of the following statements is not true
Creative ideas never come out of the blue
Which of the following is considered a myth of innovation
Creativity relies on blue sky ideas
Which of the following statements is true
Innovators rarely work in more than one field
Which of the following is not an example of recognizing relationships in creativity
Introducing Sierra Mist to the market to compete with Sprite
Which of the following is not considered a principle of innovation
Invest in securities
Which of the following statements is true
The right brain helps people understand analogies and imagine things
Incongruities are gaps or differences between expectations and reality.
True
Innovation is the process by which entrepreneurs convert opportunities into marketable ideas.
True
Many inventions and innovations are a result of inventors seeing new and different relationships among objects, processes, materials, technologies, and people.
True
The cognitive ability of entrepreneurs to acquire and transform information has yet to be studied.
True
The four basic types of innovation are invention, extension, duplication, and synthesis.
True
The four phases of the creative process are knowledge accumulation, incubation, idea experience, and evaluation.
True
The left hemisphere of the brain is responsible for logical and analytical skills.
True
Which of the following statements is true
Innovation is the specific function of entrepreneurship
Most innovations result from
a conscious and purposeful search for new opportunities
Which of the following terms would be associated with the left hemisphere of the brain
abstract
Which of the following is not a type of innovation
adaptation
Which of the following are causes of industry and market changes
advancements in technology
The four phases in the creative process in order are
background or knowledge accumulation, incubation, idea experience, and evaluation and implementation
Which of the following is a characteristic of creative people
bright but not necessarily brilliant
Looking for different or unorthodox relationships among elements and people is one way to develop creativity. How might a person develop this capacity?
by perceiving in a relational mode
Retirement centers for older people reflect which source of innovation
demographic changes
Which of the following mental habits inhibit creativity and innovation
either/or thinking, sterotyping
Process needs
exist when and entrepreneur can meet a new source of demand
Ray Kroc's development of McDonald's would be a good illustration of which form of innovation
extension
The phase of the creative process when the idea or solution the individual is seeking is discovered is the
idea experience
Which of the following can help carry out the evaluation and implementation stage
increasing energy level
Shifts in consumer tastes and attitudes are an example of
industry and market changes
Which of the following are keys to understanding opportunity and its development for entrepreneurs
innovation and creativity
The four types of innovation include which of the following
invention, extension, synthesis, duplication
People practice the creative search for background knowledge in which of the following ways
join professional groups and organizations & attend seminars or professional meetings
Logical, analytical skills are developed by the
left hemisphere of the brain
Relying on abstractions can
limit one's perception of reality
Some ways to develop a creative mind include
observing other entrepreneurs
Which of the following statements is true
people can learn to be creative
Which of the following satements is true with regards to creativity
people's process will remain the same, but their approach will change
Which one is not one of the phases in the creative process
preliminary investigation
A potential entrepreneur needs to realize that
principles of innovation can be learned
The two most important aspects of creativity are
process and people
A person can develop their own creativity by
seeing new and different relationships in people, objects, and places around them
Most successful innovations are
simple and focused
The idea experience phase of creativity is also referred to as
the eureka factor
Successful entrepreneurs are able to identify
those ideas that are workable and that they have skills to implement
Creativity is most likely to occur when the "climate" is right. Whatis a characteristic of that climate
trustful management that does not exert strict control over employees
Security hunting is
trying to make the right decision or take the correct action
Which of the following are sources of innovation
unexpected occurrences and incongruities
Security hunting means
using probability and sterotypes to minimize risk
Which of the following statements is true
Successful innovations are clear and focused
Synthesis is the combining of existing concepts into a new formulation.
True
Overnight package delivery can be an illustration for which source of innovation
incongruities
The incubation process involves which of the following
letting the subconscious work
Which of the following terms would not be associated with the right hemisphere of the brain
linear
The combination of existing concepts and factors into a new formulation would define which of the following terms
synthesis
A gap or difference between expectations and reality defines
incongruities
Which of the following can help speed up the idea process
taking breaks while working
Entrepreneur sense potential in business problems by asking
what if and why not?
In the incubation process, ways of getting away from a problem include
working on something else
Creativity, in the entrepreneurial context, is the generation of ideas that result in the improved efficiency or effectiveness of a system.
True
One of the most helpful avenues for developing one's own creative talents is to be aware of the habits and mental blocks that stifle creativity.
True
All of the following are characteristics of a creative climate except
restricted communication with outsiders
