Ch 6 Cruising
What is mass market
Average income: $30-$60k and average cost per person: $100-$300 daily
What is middle market
Average income: $60-$80k and average cost per person: $250-$500 daily
Luxury Market
Average income: $80k and above and average cost per person: $500+ per day
Star operates what fleets
Asian and American
What are the American cruise destination
Alaska and Hawaii
What are the too three players in the cruise industry
Carnival, Royal Caribbean, Star (Norwegian Cruise Line)
River
Found in Russia, China, Egypt, and Australia
Captain
Highest ranking officer, responsible for all staff and passengers, and makes all executive decisions
What are the efforts for cruise lines to be green
Hydrogen powered boats
Cruise Director
In charge of all on-board entertainment
Food and Beverage Manager
In charge of food and berverage
Expeditions and Natural Cruises
Explore exotic and exciting locations and passenger play an active role
Adventure
Explore less traveled areas such as Alaska
Deluxe
Larger ships with a resort like design, offer a wide variety of activities and focuses on food and its service
World
Last 3 to 6 months and is luxurious and expensive
What are the two types of cruise markets
Mass and middle market
Sail
No rigid structure and may rely on sales up to 80% of the time
What does Star operate
Norwegian Cruise Lines
First recognized inventor of cruising was
Peninsula and Oriental Steam Navigation Company (P&O)
Coastal
Smaller than most cruise ships, Sail close to land, Sail in Northern Europe, Mexico and the U.S.
Some trends in cruising are
Rapid expansion of new cruise ships, new features and entertainment to distinguish their services, increasing number of North American ports, expansion of passengers within the market. Growing job opportunities. Going more green
Types of cruises
Regional, Coastal, River, Barges, Steam Boating, Expeditions and Natural Cruises, Adventure
What company targets adults 35 and older with higher income and welcomes families
Royal Caribbean
Who is the second largest cruise line
Royal Caribbean
Who owns the brands Royal Caribbean and International Celebrity Cruises
Royal Caribbean
Barges
Very small and informal, and cruises Europe's inland waterways during April - November
What caused a dramatic change in the ship travel industry
WW1
What are the two regions of the Mediterranean
Western and Eastern
The Caribbean is the most popular destination and the three regions are
Western, Southern, and Eastern
When did traveling by sea become popular
became popular among the wealthy in the early 1900's
What concept does Star employe
freestyle crusing
The last two postions
Cabin and room service
The brands Carnival Cruise Line, Holland America, Cunard, Princess Cruises, Seabourn and Costa Cruises are owned by
Carnival Cruise Line, Holland America, Cunard, Princess Cruises, Seabourn and Costa Cruises
How long do cruises last
Less than seven days
Regional cruises
Most popular, Sail in the Caribbean, Mediterranean, the Baltic Sea
Specialty and Theme
Built around passengers special interests and geared towards experienced cruise travelers looking for something different
Hotel Manager
Responsible for all operations on board, includes Administration, Entertainment, Food and Beverage, and Housekeeping
Chief Purser
Responsible for supervising all departments except the deck and engine
Chief Steward or Director of Housekeeping
Responsible for the operation of the housekeeping department
Steam boating
Unique to the U.S., great for experiencing American folklore, and cruise the Mississippi and other rivers
What is the description of typical passanger
46 years old, married, no children, Income of $93K
What company has the largest income outside the fare comes from beverage service.
Carnival
What company targets adults between the ages of 25-54?
Carnival
What is the most financially successful line with Nets about 20% of sales
Carnival
Prior to the 1830's, water travel was primarily used for what
Immigration, trade or war.
What was the first American cruise ship and when
Quaker City in 1867
Crossings
Sail across the Atlantic Ocean to or from the America's and can take place on any ocean
What is the third largest cruise line
Star
Mediterranean
The only cruise where passengers are within a few hours sailing of another country or continent
What is the cruise market like
Wide market