Ch 6 Cruising

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What is mass market

Average income: $30-$60k and average cost per person: $100-$300 daily

What is middle market

Average income: $60-$80k and average cost per person: $250-$500 daily

Luxury Market

Average income: $80k and above and average cost per person: $500+ per day

Star operates what fleets

Asian and American

What are the American cruise destination

Alaska and Hawaii

What are the too three players in the cruise industry

Carnival, Royal Caribbean, Star (Norwegian Cruise Line)

River

Found in Russia, China, Egypt, and Australia

Captain

Highest ranking officer, responsible for all staff and passengers, and makes all executive decisions

What are the efforts for cruise lines to be green

Hydrogen powered boats

Cruise Director

In charge of all on-board entertainment

Food and Beverage Manager

In charge of food and berverage

Expeditions and Natural Cruises

Explore exotic and exciting locations and passenger play an active role

Adventure

Explore less traveled areas such as Alaska

Deluxe

Larger ships with a resort like design, offer a wide variety of activities and focuses on food and its service

World

Last 3 to 6 months and is luxurious and expensive

What are the two types of cruise markets

Mass and middle market

Sail

No rigid structure and may rely on sales up to 80% of the time

What does Star operate

Norwegian Cruise Lines

First recognized inventor of cruising was

Peninsula and Oriental Steam Navigation Company (P&O)

Coastal

Smaller than most cruise ships, Sail close to land, Sail in Northern Europe, Mexico and the U.S.

Some trends in cruising are

Rapid expansion of new cruise ships, new features and entertainment to distinguish their services, increasing number of North American ports, expansion of passengers within the market. Growing job opportunities. Going more green

Types of cruises

Regional, Coastal, River, Barges, Steam Boating, Expeditions and Natural Cruises, Adventure

What company targets adults 35 and older with higher income and welcomes families

Royal Caribbean

Who is the second largest cruise line

Royal Caribbean

Who owns the brands Royal Caribbean and International Celebrity Cruises

Royal Caribbean

Barges

Very small and informal, and cruises Europe's inland waterways during April - November

What caused a dramatic change in the ship travel industry

WW1

What are the two regions of the Mediterranean

Western and Eastern

The Caribbean is the most popular destination and the three regions are

Western, Southern, and Eastern

When did traveling by sea become popular

became popular among the wealthy in the early 1900's

What concept does Star employe

freestyle crusing

The last two postions

Cabin and room service

The brands Carnival Cruise Line, Holland America, Cunard, Princess Cruises, Seabourn and Costa Cruises are owned by

Carnival Cruise Line, Holland America, Cunard, Princess Cruises, Seabourn and Costa Cruises

How long do cruises last

Less than seven days

Regional cruises

Most popular, Sail in the Caribbean, Mediterranean, the Baltic Sea

Specialty and Theme

Built around passengers special interests and geared towards experienced cruise travelers looking for something different

Hotel Manager

Responsible for all operations on board, includes Administration, Entertainment, Food and Beverage, and Housekeeping

Chief Purser

Responsible for supervising all departments except the deck and engine

Chief Steward or Director of Housekeeping

Responsible for the operation of the housekeeping department

Steam boating

Unique to the U.S., great for experiencing American folklore, and cruise the Mississippi and other rivers

What is the description of typical passanger

46 years old, married, no children, Income of $93K

What company has the largest income outside the fare comes from beverage service.

Carnival

What company targets adults between the ages of 25-54?

Carnival

What is the most financially successful line with Nets about 20% of sales

Carnival

Prior to the 1830's, water travel was primarily used for what

Immigration, trade or war.

What was the first American cruise ship and when

Quaker City in 1867

Crossings

Sail across the Atlantic Ocean to or from the America's and can take place on any ocean

What is the third largest cruise line

Star

Mediterranean

The only cruise where passengers are within a few hours sailing of another country or continent

What is the cruise market like

Wide market


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