Chapter 11 Warm Up

A trend of ______ has resulted in different types of retailers now selling the same product at the same prices to the same consumers. a. retail convergence b. green retailing c. the growth of social media retailing d. pop-up stores e. tighter consumer spending

a. retail convergence

What is omni-channel retailing? a. Selling products online b. Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping c. Developing close partnerships between wholesalers and retailers d. Allowing one supplier to sell to multiple retailers e. Setting up franchises in different locations

b. Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping

Retailers must decide on which three major product variables? a. Product​ assortment, price, and location b. Product assortment, service mix, and store atmosphere c. Product​ assortment, services​ mix, and price d. Product​ assortment, services​ mix, and location e. Product​ assortment, store​ atmosphere, and price

b. Product assortment, service mix, and store atmopshere

Which of the following statements about major retail trends is true? a. The global expansion of major retailers into other countries has slowed down. b. Technology has had little impact on retailing. c. The green movement has not yet affected retailing. d. The lifecycle of new retail forms is increasing. e. Online buying is growing at a much brisker pace than retail buying as a whole.

e. Online buying is growing at a much brisker pace than retail buying as a whole

What are the four characteristics used to classify retailers? a. The amount of service they​ offer, the breadth and depth of their product​ lines, the relative prices they​ charge, and the size of the store b. The amount of service they​ offer, the relative prices they​ charge, the target​ customers, and the size of the store c. The location of the​ store, the relative prices they​ charge, the target​ customers, and the size of the store d. The breadth and depth of their product​ lines, the relative prices they​ charge, the location of the​ store, and the size of the store e. The amount of service they offer, the breadth and depth of their product lines, the relative prices they charge, and how they are organized.

e. The amount of service they offer, the breadth and depth of their product lines, the relative prices they charge, and how they are organized.

The three major groups of wholesalers are _____________. a. merchant​ wholesalers, brokers and​ agents, and wholesale clubs b. merchant wholesalers, brokers and agents, and manufacturers' and retailers' branches and offices c. merchant​ wholesalers, brokers and​ agents, and​ full-service wholesalers d. merchant​ wholesalers, full-service​ wholesalers, and limited service wholesalers e. merchant​ wholesalers, wholesale​ clubs, and big box stores

b. merchant wholesalers, brokers and agents, and manufacturers' and retailers' branches and offices

Which of the following statements about wholesaling is true? a. Wholesalers do not need to define a target market. b. Wholesalers do not make positioning decisions. c. Wholesalers must make decisions regarding their marketing mix. d. Wholesalers do not need to segment their markets. e. Wholesalers do not need to differentiate themselves.

c. Wholesalers must make decisions regarding their marketing mix

Which of the following statements about retailer marketing decisions is correct? a. Retailers do not have to segment and target their markets. b. Stores do not need to differentiate and position themselves. c. Retailers cannot differentiate themselves on their service mix. d. Retailers face three major marketing decisions: segmentation and targeting, store differentiation and positioning, and the retail marketing mix e. Store location is not an important retail decision.

d. Retailers face three major marketing decisions: segmentation and targeting, store differentiation and positioning, and the retail marketing mix