Chapter 12 Quiz

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Which of the following is an example of horizontal channel​ conflict?

A Ford dealer complaining that another Ford dealer is advertising in their territory.

Which of the following statements is correct regarding the functions channel members​ perform?

Channel members create greater efficiencies than manufacturers could achieve on their own.

Which of the following is true of conventional distribution​ channels?

Channel members seek to maximize their own profits.

Which of the following is a reason that producers use marketing channels and channel​ intermediaries?

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Which of the following statements regarding marketing logistics is​ correct?

The goal of marketing logistics should be to provide a targeted level of customer service at the least cost.

Which of the following statements regarding marketing channel behavior and design is​ correct?

The success of individual channel members depends on the overall​ channel's success.

Which of the following is most likely true of marketing channel​ decisions?

They often involve​ long-term commitments to other firms.

Which of the following is true of channel​ members?

They play specialized roles in the channel.

A​ ________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

channel level

In​ a(n) ________​ channel, the same member both produces and distributes a product or service to consumers.

direct

Due to changes in​ technology, a recent trend is for product or service producers to cut out intermediaries and go directly to final buyers. This is one form of​ __________.

disintermediation

The greater the number of channel levels in a marketing​ channel, the​ ________.

greater the channel complexity

A marketing channel that consists of one or more intermediaries is known as​ a(n) ________ marketing channel.

indirect

A​ ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

marketing channel

Atlas Imports and Exports sells products directly to consumers via the Atlas Web​ site, and through local retailers as well. Which of the following is evident​ here?

multichannel distribution system

Which of the following is NOT a major logistics​ function?

product designing

Firms producing consumer​ electronics, furniture, and home appliance brands typically distribute their products​ __________.

selectively

When setting channel​ objectives, companies should state the objectives in terms of​ __________.

targeted levels of customer service

The length of a channel is determined by​ __________.

the number of intermediary levels

After the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________.

the responsibilities of channel members

A​ ________ is made up of the​ company, suppliers,​ distributors, and customers who partner to improve the performance of the entire system.

value delivery network

​__________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line.

​Full-line forcing

Which of the following is true of vertical marketing​ systems?

​Producers, wholesalers, and retailers act as a unified system.

A view of the market that specifies that planning starts by identifying the needs of target​ customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is​ a(n) ________ view.

​sense-and-respond


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