Chapter 12 Quiz
Which of the following is an example of horizontal channel conflict?
A Ford dealer complaining that another Ford dealer is advertising in their territory.
Which of the following statements is correct regarding the functions channel members perform?
Channel members create greater efficiencies than manufacturers could achieve on their own.
Which of the following is true of conventional distribution channels?
Channel members seek to maximize their own profits.
Which of the following is a reason that producers use marketing channels and channel intermediaries?
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
Which of the following statements regarding marketing logistics is correct?
The goal of marketing logistics should be to provide a targeted level of customer service at the least cost.
Which of the following statements regarding marketing channel behavior and design is correct?
The success of individual channel members depends on the overall channel's success.
Which of the following is most likely true of marketing channel decisions?
They often involve long-term commitments to other firms.
Which of the following is true of channel members?
They play specialized roles in the channel.
A ________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.
channel level
In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.
direct
Due to changes in technology, a recent trend is for product or service producers to cut out intermediaries and go directly to final buyers. This is one form of __________.
disintermediation
The greater the number of channel levels in a marketing channel, the ________.
greater the channel complexity
A marketing channel that consists of one or more intermediaries is known as a(n) ________ marketing channel.
indirect
A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.
marketing channel
Atlas Imports and Exports sells products directly to consumers via the Atlas Web site, and through local retailers as well. Which of the following is evident here?
multichannel distribution system
Which of the following is NOT a major logistics function?
product designing
Firms producing consumer electronics, furniture, and home appliance brands typically distribute their products __________.
selectively
When setting channel objectives, companies should state the objectives in terms of __________.
targeted levels of customer service
The length of a channel is determined by __________.
the number of intermediary levels
After the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and __________.
the responsibilities of channel members
A ________ is made up of the company, suppliers, distributors, and customers who partner to improve the performance of the entire system.
value delivery network
__________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line.
Full-line forcing
Which of the following is true of vertical marketing systems?
Producers, wholesalers, and retailers act as a unified system.
A view of the market that specifies that planning starts by identifying the needs of target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is a(n) ________ view.
sense-and-respond
