chapter 13 marketing my lab
omni channel buyer, ie
-buyer who makes little distinction between online and in-store shopping -kmart
what is kmart focusing on by offering free shipping?
-distribution, price, promotion, place -promotions do not always affect the products and services of a company
l.l. bean has turned its flagship store into a full fledged outdoor adventure center which is an example of?
-experiental retailing
tiffany and nieman marcus are classified as ___ retailers
-full service -assist cusomters in every phase of buying process -carry more speciality goods for which customers need more advice
what type of retailer is tiffany's?
-high and speciality retailer
department store & example
-kmart -carries a wide variety of product lines, segmented by departments
___ have shifted balance of power between retailers and producers
-megaretailers -small number of retailers now control access to large number of consumers (giving term upperhand when dealing with manufacturers)
____ are the largest single group of wholesalers
-merchant wholesalers -independently owned wholesale business that takes title to the merchandise it handles -50% of whole sailing groups
by offering free shipping, which retail marketing mix element is kmart not focusing on?
-not focusing on products and services assortment
___ retailing refers to the creation of a seamless cross-channel buying experience
-omni channel -in-store and mobile shopping experience
wholesalers add customer value through the ___ they offer
-products and services -often under pressure to carry a full line and stock enough for immediate delivery