chapter 13 marketing my lab

omni channel buyer, ie

-buyer who makes little distinction between online and in-store shopping -kmart

what is kmart focusing on by offering free shipping?

-distribution, price, promotion, place -promotions do not always affect the products and services of a company

l.l. bean has turned its flagship store into a full fledged outdoor adventure center which is an example of?

-experiental retailing

tiffany and nieman marcus are classified as ___ retailers

-full service -assist cusomters in every phase of buying process -carry more speciality goods for which customers need more advice

what type of retailer is tiffany's?

-high and speciality retailer

department store & example

-kmart -carries a wide variety of product lines, segmented by departments

___ have shifted balance of power between retailers and producers

-megaretailers -small number of retailers now control access to large number of consumers (giving term upperhand when dealing with manufacturers)

____ are the largest single group of wholesalers

-merchant wholesalers -independently owned wholesale business that takes title to the merchandise it handles -50% of whole sailing groups

by offering free shipping, which retail marketing mix element is kmart not focusing on?

-not focusing on products and services assortment

___ retailing refers to the creation of a seamless cross-channel buying experience

-omni channel -in-store and mobile shopping experience

wholesalers add customer value through the ___ they offer

-products and services -often under pressure to carry a full line and stock enough for immediate delivery