chapter 3

what is an ISP?

Internet service provider, a company that provides access to the Internet for a monthly fee.

Crowdfunding sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.

True

The Internet marketplace is free of most forms of traditional sales tax.

True

Ebusiness was characterized by few companies or users posting content for the masses. What characterizes Business 2.0?

The masses posting content for the masses

What are website traffic analytics?

Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.

Which of the following is a challenge of sustaining technology?

Providing a product that does not meet existing customer's future needs

Which of the following represents the primary ebusiness revenue models?

advertising fees, license fees, subscription fees, transaction fees, value-added services fees

What allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website?

affiliate programs

Which of the following is an ebusiness marketing technique? Banner ad Cookies Pop-up ad All of the above

all of the above

Who is an individual who studies the interaction between humans and technology, observing how technology can shape humans' lives?

cyborg anthropologist

What generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call?

pay-per-call

Companies use ________ as marketing communication channels discussing everything from corporate strategies to detailed product overviews.

podcasting

What is the difference between asynchronous and synchronous communication?

synchronous communication occurs at the same time; asynchronous is communication that does not occur at the same time

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

digital dwarfism

Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of sustaining technologies.

false

Which of the following is a challenge facing an ebusiness?

managing consumer trust

Copyright laws protect collaborative websites like blogs and wikis allowing users to reuse material freely and easily.

False