chapter 5 marketing

What are the immediate environmental factors that impact consumers?

Company capabilities Competitors Corporate partners

What is the name for a group of individuals who are of the same generation? Multiple choice question.

Generational cohort

The International Fairtrade Certification Mark is granted to products that do which of the following?

Promote sustainable farming Improve environmental standards for producers

To determine if an opportunity is attractive or unattractive for a firm, marketers can use an analysis of the external and internal environments such as

SWOT analysis

There is increasing concern that ______ will be depleted through actions such as deforestation. Multiple choice question.

a physical environment

In all marketing efforts, the ______ is at the center.

consumer

When launching a new clothing line, a company must focus primarily on the needs and wants of

consumers

A smartphone manufacturer may collaborate with a company that makes lithium-ion batteries to ensure that their phones have the longest possible battery life. The battery maker is considered the smartphone company's ______ partner.

corporate

If a car company collaborated with a sheet metal supplier, the car company would be the supplier's ______.

corporate partner