Chapter 5 Test
when consumer are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will exhibit ____
dissonance-reducing buying behavior
John has decided to buy a particular smartphone that he saw reviewed online. Which of the following sources of information has most likely influenced John's purchase decision? A) laggards B) commercial sources C) public sources D) personal sources E) market mavens
public sources
A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________ to the band's fans.
reference group
which of the following is a characteristic of online social networks
user controlled content
a ___ is a need that is sufficently pressing to direct a person to seek satisfaction
motive
Consumers learn about new products for the first time and make the decision to buy them during the ________. A) need recognition stage B) adoption process C) evaluation process D) trial process E) quality assessment
adoption process
Although more price-conscious than other population segments, ________ consumers tend to be strongly motivated by quality and selection and give important to brands A) upper middle B) African American C) mature D) Asian American E) upper lower
african american
Marketers describe the way a consumer processes information to arrive at brand choices as ________. A) alternative evaluation B) information search C) purchase decision D) situational factors E) postpurchase dissonance
alternative evaluation
If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n) ________. A) brand personality B) selective retention C) postpurchase behavior D) information search E) product adoption
an information search
_______ consumers are the most affluent US demographic segment and are expected to have an annual buying power approaching 1 billion
asian americans
A person's buying choices are influenced by four major psychological factors. Which is NOT one of these factors? A) motivation B) perception C) association D) learning E) beliefs and attitudes
association
Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors? A) postpurchase behavior B) attitude of others C) cognitive dissonance D) alternative evaluation E) new product adoption
attitude of others
a _____ is a descriptive thought that a person has about something
belief
________ are ambassadors who share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards
brand evangelists
according to the model of buyer behavior, which of the following is one of the two primary parts of a buyer's "black box"
buyer decision process
when consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they will most likely exhibit _____
complex buying behavior
Individuals and households that buy or acquire goods and services for personal consumption make up the ________.
consumer market
many companies use ethically specific themes in their mainstream marketing strategy becauses marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. this type of marketing is known as ______ marketing.
cross-cultural
____ are minor stimuli that determine where, when, and how a person responds to an idea
cues
which of the following is the adoption process stage at which the consumer considers whether trying the new product makes sense?
evaluation
Robert has taken up cycling as a hobby and as a way to maintain his physical fitness. He wants to buy a hydration system since he will need a lot of water as he cycles. Having gathered a great deal of information, he has finally narrowed down his choices to three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of the buyer decision process.
evaluation of alternatives
_______ consumers are one of the fastest growing US population subsegmets and are expected to surge to nearly one third of the total US population by 2060
hispanic americans
which consumer group tends to show mroe brand loyalty and make shopping a family event, with children having a big say in the purchase decision?
hispanic americans
malsow's theory is that ____ can be arranged in a hierarchy
human needs
opinion leaders are also referred to as:
influentials
a marketing research company asked members of a focus group to describe several brands as animals. The purpose of the request is to measure the prestige of the various brands. This is an example of _____
interpretive consumer research
which of the following best describes divisibility of an innovation that influences the rate of adoption?
it is the degree to which the innovation may be tried on a limited basis
____ describes changes in an indivisual's behavior arising from experince
learning
The latest trend in the United States involves rediscovering the benefits of home-cooked food and the use of organic ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to cook healthy and nutritious meals. This change in ________ is one of the reasons for the increasing demand for organic ingredients.
lifestyle
___ is a person's pattern of living as expressed in his-her psychographics, and it includes the indivisual's activites, interests, and opinions
lifestyle
___ refers to qualitative research designed to probe consumer's hidden , subconcious motivations
motivational research
Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Rachel portrays the image of a(n) ________.
opinion leader
In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment? A) economic B) technological C) political D) channel E) cultural
political
Leona bought two different brands of wine from vineyards in Australia. When asked for her opinion about the wines, she said that one brand of wine tasted like alcoholic grape juice, but the other had a crisp taste that she really enjoyed. These statements were most likely made during the ________ stage of the buyer decision process. A) information search B) need recognition C) alternative evaluation D) purchase decision E) postpurchase behavior
post purchase behavior
Marketing stimuli include which of the following? 1. economic stimuli 2. price stimuli 3. technological stimuli 4. social stimuli 5. cultural stimuli
price stimuli
a _____ consists of the activities an individual is expected to perform according to the people around them
role
juana looked at the september issue of her favorite magazine.... which consumer behavior is being illustrated in this instance?
selective attention
mark has long supported a particular brand of footwear.... It is most accruate to say that mark displays ____
selective distortion
people tend to interpert new information in a way that will support what they already believe. this is called ____
selective distortion
stephanie and john wanted to purchase a high-end sports car.... which of the following concepts does this scenario demonstrate
selective distortion
______ means that consumers are likely to remember good points made about a brand they favor and forget good points about competing brands
selective retention
a markter of woman's hair care products targting Chinese customers created an advertising message that told women their hair could be worn any way they wanted....
self concept
according to maslow's hierarchy of needs, which of the following is the least pressing need?
self-actualization needs
Family is one of the ________ factors that influence consumer behavior. A) cultural B) social C) personal D) psychological E) business
social
which of the following statements is true of cultural factors that influence consumer behavior?
social classes show distinct product and brand preferences in areas such as clothing and travel
which of the following statements is true regarding social classes in US?
social classes show distinct product preferences in clothing and automobiles
which of the following is not part of maslow's hierarchy of needs?
spiritual needs
According to Freud, a person's buying decisions are primarily affected by
subconcious motives
hispanic Americans tend to be deeply family oriented and make shopping a family affair. Older consumers are brand loyal, while younger Hispanics have shown increasing price sensitivity and willingness to choose store brands. Hispanic Americans make up a ____
subculture
Carrie tends to purchase various brands of bath soap. She has never been loyal to a specific brand; instead, she does a lot of brand switching. Carrie exhibits ________. A) dissonance-reducing buying behavior B) complex buying behavior C) habitual buying behavior D) variety-seeking buying behavior E) brand familiarity buying behavior
variety seeking buying behavior
when consumers have low involvement in a purchase but perceive significant brand differences, they will most likely engage in ____
variety seeking buying behavior
consumer information provider Nielsen uses a life stage segmentation system that places US households into of 66 different life stage groups. According to Nielsen's groups, which of the following refers to the group consisting of hip, single twenty-somethings who are politically liberal, listen to alternative music and enjoy the lively nightlife
young achievers
