Comm 370 Exam 3

Lobbying: Specific Governmental Relations: Broad

Lobbying - Governmental Relations Specific - Broad

False

Lobbying is only practiced at the federal level of government

Congress

Lobbyists are required by Federal Law to be registered and report all expenditures and lobbying activity to what agency?

Hidden Agenda

The interview with then Governor George W. Bush by a television reporter in which he was given a pop quiz on international leaders (shown in class) is an example of:

True

The largest, most publicized donations are made by corporations and foundations.

ANRs are written for the ear

The most important difference between an online news release and a audio news release (ANRs) is:

General Electric

Which company shown below used four key factors that should be considered at

General Electric

Which company shown below used four key factors that should be considered at all times when making a decision? The factors are: Political, Technological, Social, and Economic

Postal Stamps

The congressional franking privilege refers to:

All of the above

A corporation's government relations division is primarily responsible for what?

Lobbyist

A person whose job it is to defeat, pass, or amend proposed governmental legislation and regulatory agency policies depending upon how it affects his/her company is called what?

OK to ask to see the story before it's published

All of the following are "rules of engagement" in the media interview process except:

Professional athletes

All of the following are considered to be "expert" sources for companies looking for a spokesperson, except:

Scolding a school girl for misspelling potato

As celebrity goes, former Vice President Dan Quayle will forever be remembered as (for):

Telephone

Every audio news releases begins with a carefully written and accurately timed script. These can be produced using telephone, CDs, MP3 format, Web servers and networks for distribution of the news release. Most directors it has been found, prefer to receive them via:

PR is the deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its publics.

For the purpose of this class, we have adopted which of the following definitions of public relations?

You've been asked a question, and you have something to gain from participating.

If media interviews can be so risky, why do them at all?

30 minutes

If one agrees to participate in a media interview, the interview should not be longer than:

Staged Events

In PR terms, the photograph of former Pres. George W Bush standing on an aircraft carrier at sea with a banner stretched behind him that reads: MISSION ACCOMPLISHED is an example of a(an):

Assisting those who are less fortunate

In a Gallup survey on volunteerism and giving, 53% of those responding cited ___________ as their personal motive for volunteering and giving.

Students

In colleges and universities, which audience/public makes up the largest PR arm that the institution has?

China

Mattel toy company had to recall more than 20 million toys because of the use of lead paint by ________ subcontractors.

Freelance reporters

Of the three of reporters listed, which type of reporter must one be wary of in terms of where the story may end up?

False

Offshoring has become a contentious issue in the US and was an important issue in the latest presidential elections. Offshoring is the practice of outsourcing, or shipping of blue-collar jobs overseas to countries like India and other Asian nations.

Advocacy groups

PETA, NRA, AFA, and GLAAD all fall under what type of nonprofit heading?

Manufacturing people into celebrities

The Pygmalion principle is based on George Bernard Shaw's "Pygmalion", made famous or at least memorable by Rex Harrison in My Fair Lady, is an example of what?

Ethics in Government Act

The _____________ forbids government official from actively lobbying their former agencies for one year after leaving office.

False

Public service announcements are paid announcements that promote the programs of government or voluntary agencies.

Notoriety

Several motivating factors have been revealed to account for the reasons why the public is so eager to read about and watch personalities. They include fame, notoriety, self-glorification, repairing a bad image, and the desire for money. Which factor accounts for O.J. Simpson?

Fame (position)

Several motivating factors have been revealed to account for the reasons why the public is so eager to read about and watch personalities. They include fame, notoriety, self-glorification, repairing a bad image, and the desire for money. Which factor accounts for former President Bill Clinton?

On-the-record

The preferred type of interview to participate in is the ____________ interview.

Boycott

The refusal by consumers to buy the products or services of an offending company is known as (a):

Lobbyists

Tom Ridge, former Director of the White House Office of Homeland Security and Secretary of Homeland Security, brought in his own people when he took office in the Bush Administration. When he was eventually named to the Bush cabinet, many of his aides returned to the civilian sector to work for companies that were seeking lucrative federal contracts. They went from being aides to a high-level government official to ____________ because of their former positions in government.

False

Video news releases (VNRs) are viewed by radio and television stations as hard news

BP

What company's CEO uttered the words, "I just want my life back" in the midst of a crisis?

Fleet Hometown News Center

What is the longest-running PR efforts by the Department of Defense, producing more than one million press releases annually?

The word you don't understand

What is the million-dollar word?

Limits the amount of contributions to political parties

What is the purpose of the McCain-Feingold Act of 2002?

Is not well educated

When agreeing to participate in a media interview, all of the following is true about the "typical reporter" except:

No comment

When being interviewed by a reporter, especially in a crisis, the worst reposes a spokesperson can say is:

Admit wrongdoing, and explain what was intended

When it comes to damage control, a celebrity's publicist is responsible for minimizing the damage. This is known as "damage control" in the business. The best defense for a celebrity who has said something they wish they hadn't or acted in a way in public they regret is to:

True

When producing audio news releases (ANRs), it is acceptable to use incomplete sentences.

75-100 words

When writing out the answers to potential questions in preparation for a media interview, the answers should be no more than __________ in length.

In the CEO's office

You receive a call from a reporter for an interview with the boss, and he/she agrees to participate in the process. Where should the interview NOT take place?