COMMUNICATION (business chapter 9)
Communication barriers
Factors that stop effective s=communication of messages
Internal communication
Is the transfer of messages between members within the same organisation
Message
The information or instruction being passed from a sender to a receiver
Feedback
The reply from the receiver to show that the message has been received, understood and if necessary acted upon.
External communication
The transfer of messages between members of different organisations
Communication
The transferring of a message from a sender to a receiver who understands the message.
One-way communication
When a message does not require feedback
Two-way communication
When the receiver is able to give a response to a message. This can lead to discussion about the message and lead to clearer information or understanding
Verbal communication methods
-One-to-one talks -Telephone calls -video conferencing -team briefings (meetings)
Examples of external communication
-Orders for goods from suppliers - Sending information to customers - Advertising goods/services - Asking customers to pay bills on time
Advantages of visual communications
-People are more attracted to films more than writting - Charts and diagrams can be used to make written messages more clear
Advantages of written communication
-Record of the message that can be seen later - Essential for complicated messages - It can be copied and sent to to people - Electronic communication is cheap and easy
Advantages of two-way communication
-Can motivate the receiver -Becomes clear to the sender wether the receiver has understood the message
Features of effective communication
-Transmitter (sender) -Medium (method of sending message) -Receiver ( whom the message is sent to) -Feedback the message is received)
Communication Methods
-Verbal -Written -Visual
Disadvantages to written communication
-Direct feedback is not always possible -It is not easy to check if the message has been understood as with verbal communication - The language used can be difficult to understand - No body language/ tone of voice to reinforce the message
Visual communication methods
-Films,videos, slideshow presentations -Posters -Charts/diagrams -Photographs and cartoons
Written communication methods
- Business letter (internal/external) -Memos (Internal) -Reports (mainly internal) -Notices -Faxes (internal/External) -Text messages (Internal /external) -Email ( external/internal) -Social media (external)
Disadvantages of verbal communication
- In large groups some people may not have been listening - May be inappropriate if permanent record of the message is needed -May become time consuming when a lot of feedback is given
Advantages of verbal communication
-Information is given out quickly -There is opportunity for immediate feedback -Message reinforced by seeing the speaker
Disadvantages of visual communication
-No feedback - Often have to be accompanied by written commuinication to ensure the message is understood. -Some people may find charts/diagrams difficult to understand