Consumer Behavior Jeopardy Game
The ________ refers to our more realistic appraisal of the qualities we have and don't have.
Actual self
motivation
An internal state that activates goal oriented behavior
________ is the promotional strategy that involves select consumers altering some aspects of their selves to advertise for a branded product.
Identity Marketing
________, one of Freud's followers, proposed that people can be described as moving toward others (compliant), away from others (detached), or against others (aggressive).
Karen Horney
________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities.
Self concept
Goals can be considered positive or negative. This is an expression of a goal's _______________.
Valence
goal
a desired end state
________ is a lasting, general evaluation of people, objects, advertisements, or issues.
attitude
Freedom, youthfulness, achievement, and materialism are characterized as U.S. ________.
core values
Psychologist David Katz developed the ________ of attitudes.
functional theory
When a woman buys expensive jewelry, which of the following needs is most likely being expressed?
hedonic
According to Freud, the part of the personality that seeks immediate gratification is called the ________.
id
All multiattribute attitude models specify the importance of attributes, beliefs, and ________.
importance weights
Sally always buys Coca-Cola out of habit, which is an example of ________.
inertia
When a need is aroused that the consumer wishes to satisfy, the ________ process has been activated
motivation
Affect
motivation driven by raw emotions
________ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment.
personality
Match.com and eharmony.com measure identifiable personal characteristics called ________.
personality traits
________ is the way we assume others expect us to act.
self fulfilling prophecy
hich of the following general attitude functions is most closely related to the basic principles of reward and punishment?
utilitarian function
Which attitude function is associated with a focus on particular social identities and lifestyles
value-expressive