Consumer Behavior Jeopardy Game

The ________ refers to our more realistic appraisal of the qualities we have and don't have.

Actual self

motivation

An internal state that activates goal oriented behavior

________ is the promotional strategy that involves select consumers altering some aspects of their selves to advertise for a branded product.

Identity Marketing

________, one of Freud's followers, proposed that people can be described as moving toward others (compliant), away from others (detached), or against others (aggressive).

Karen Horney

________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities.

Self concept

Goals can be considered positive or negative. This is an expression of a goal's _______________.

Valence

goal

a desired end state

________ is a lasting, general evaluation of people, objects, advertisements, or issues.

attitude

Freedom, youthfulness, achievement, and materialism are characterized as U.S. ________.

core values

Psychologist David Katz developed the ________ of attitudes.

functional theory

When a woman buys expensive jewelry, which of the following needs is most likely being expressed?

hedonic

According to Freud, the part of the personality that seeks immediate gratification is called the ________.

id

All multiattribute attitude models specify the importance of attributes, beliefs, and ________.

importance weights

Sally always buys Coca-Cola out of habit, which is an example of ________.

inertia

When a need is aroused that the consumer wishes to satisfy, the ________ process has been activated

motivation

Affect

motivation driven by raw emotions

________ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment.

personality

Match.com and eharmony.com measure identifiable personal characteristics called ________.

personality traits

________ is the way we assume others expect us to act.

self fulfilling prophecy

hich of the following general attitude functions is most closely related to the basic principles of reward and punishment?

utilitarian function

Which attitude function is associated with a focus on particular social identities and lifestyles

value-expressive