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अब Quizwiz के साथ अपने होमवर्क और परीक्षाओं को एस करें!

What is MVPD? and examples?

Multichannel Video Programming Distribution: cable: Comcast, cox, charter; satellite: DirecTV, Dish; Telco: ATT and Version

#1 broadcast network among the key 18-49 demographic?

NBC

SOCIAL: snapchat

NBC/Snapchat deal to bring mini programs to app

how to fight cord cutting?

virtual MVPDs, skinny bundles, YouTube TV, Sling TV, Hulu TV

What is Fin-Syn

"Financial Interest & Syndication Rules": rule prevented studios from owning networks

1st show to be syndicated?

"I Love Lucy"

Premium tv channel revenue model: yearly revenue split share?

$12.64billion

HBO's total revenue from subscribers

$2.6 billion

what is the total basic cable network revenue?

$79 billion

How many 18-49 viewers are there per rating point?

1.28million

what is the % of HUT who are watching your program?

10 rating

Youtube ads generate for content owner ______% of what linear does

10; $.03 per hour

What % of cost does Netflix pay for original content?

130%-140%

Binge watching based off age

14-25: 6 episodes; 26-49: 5 episodes; 50-69+: 4 episodes

what is advertisers preferred age

18-49

TV ecosystem: How did the cable industry start?

1970s-1990s: cable owners invested in new content until channel could attract advertising

Audience calculations: population 2+ vs. 18-49 vs total tv households

2+: 302 million; 18-49: 127 million; total: 118million

how many users does Youtube have?

2.0 billion

What is the average daily TV consumption for all adults 18+?

4 hours and 27 minutes

CBS all access # of subscribers?

4 million

How many hours of video are uploaded per minute on Youtube?

400 hours

# of commercial TV stations in the US from 1950s-2017?

400 markets=1,761 stations

What % of subscription fees do premium channels keep?

50%

How many scripted programs in 2019?

530

What % of advertising revenue does YT share with biggest creators?

55%

SVOD: Warner Media (HBO Now)

8 million subscribers; price: $15.99mo

what is the % homes watching TV at this time are watching your program?

8 share

what % of production costs do networks pay to license shows?

80%

What % of HUT have pay TV subscriptions

87%

how many pay TV households are there in 2019?

91.2M

what % does broadcast have market coverage? and who do they compete with?

95%; affiliates

#1 most watched watched network across all demographics?

CBS

what network is not apart of Hulu

CBS

what brands are on Disney+

Disney, Pixar, Marvel, Lucasfilm, National Geographic

what is the #1 premium channel?

HBO

REGULATIONS: Net Neutrality

ISP's (internet server providers) could block OTT competition by throttling their content

premium network: Starz

Lionsgate acquired in 2016

who owns 100% of EPIX channel?

MGM

What is an example of Mixed Reality?

Magic Leap

Augmented reality examples

Niantic Labs--Pokemon GO; Facebook

What is OTA

Over the air

What will not be driven by broadcast?

Peak TV

What are examples of Virtual MVPD's?

Sling, Youtube TV, and Hulu Live TV

What is the process to sell excess local broadcast airwaves?

Spectrum Auction

What is the first cable channel to go national?

TBS--1977

How do networks sell advertising before season? and what percent does it make?

upfronts; 80% aka $45B

what is patreon?

a creator focus platform; pay per post; patreon takes 5%share for basic account

what is a scatter market?

a way to sell advertisement spots for specific and limited spots and placements (ie Superbowl, Oscars); rate offered w/o upfront discount

what price= revenue potential

advertising, licensing, digital

premium network: HBO

available in 151 countries; #1 US subscribers; owned by Time Warner

SVOD: Disney+

available in US and Netherlands; price: $6.99mo

Digital "stacking rights"?

broadcasting networks will negotiate to retain stacking rights; evolved from last 5 episodes to all current episodes

who has the most subscribers?

cable>satellite

REGULATIONS: local ownership?

can own 2 stations; both cannot be in the top 4

REGULATIONS: national TV ownership?

can't own stations exceeds 39% hh

What is the fee to carry channels?

carriage fee

skinny bundles: the good and the bad

consumer -: lose 130 channels; industry +: 56 channels generate advertising; industry -: lose 14 mil jobs

What do you call cancelling you MVPD subscription?

cord cutting

When does Netflix typically release movies on-line and in theaters?

day and date

What is a network?

diversity of programming; quantity to fill 24/7; national reach; network brand: bring together different programming...common trademark; scheduling; integrated marketing

true or false: carriage fees are decreasing

false

What are retransmission fees? and how has revenue grown?

fees paid by cable and satellite companies to carry local broadcast; $0-$9BN

more channels=?

fragmented viewing

SVOD: Amazon prime video

included with you $99 a year membership; 64 million prime members

SOCIAL: facebook watch

launched in 2017; 50/50 split between Facebook and creators for ad revenue

how do you set a licensing fee?

licensor (content owner): competitive bidding, profit participation; licensee: subscriber value, advertising value, company value

what happens due to political campaigns and olympics?

local tv advertising amount fluctuates

what is a platform?

mix of original, TV content and films; on demand/Binge; subscription; Internet (OTT)

SOCIAL: Quibi

mobile only; professional 10 min videos; high production value

Where can network broadcasting be distributed? (3 places)

network streaming platform (abc.com) ; 3rd party streaming Netflix) ; 3rd party download (iTunes)

MONETIZE: network advertising vs local station advertising?

network: $20 billion ; local station: $22 billion

why is licensing more complicated now?

new model: maximize across windows and platforms..airings, timing, territories, exclusivity; streaming services are competing

premium network: Showtime

no international; owned by CBS

premium network: EPIX

only avaiable in 50% of markets; MGM owns 100%

SVOD: Netflix

operate in 190 countries; 58million subscribers domestic & 78 million subscribers international;

SVOD: Hulu

owned by Disney/Fox & NBCU; subscribers: 25 million

how to monetize--base cable networks

package revenue, advertising, streaming revenue, licensing and sales

how to monetize --MVPDs

package revenue, subscription, advertising, services

REGULATIONS: Dual TV ownership?

prohibits merger between/among CBS, ABC, NBC, Fox

What does Quibi mean

quick bites

What did the FCC vote?

repeal Net Neutrality

what is a channel?

specialty content; sub brand with enough content to differentiate; target audience; limited content

how much is the office, friends and south park licensing for?

the office: $500M; friends: $100M (for 1 year); south park: $500M

True or false? Distributors want to own content not license

true

while the average cost per subscriber has gone ________, rank in average TV viewership as gone _______.

up; down


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