ctva 481 final
What is MVPD? and examples?
Multichannel Video Programming Distribution: cable: Comcast, cox, charter; satellite: DirecTV, Dish; Telco: ATT and Version
#1 broadcast network among the key 18-49 demographic?
NBC
SOCIAL: snapchat
NBC/Snapchat deal to bring mini programs to app
how to fight cord cutting?
virtual MVPDs, skinny bundles, YouTube TV, Sling TV, Hulu TV
What is Fin-Syn
"Financial Interest & Syndication Rules": rule prevented studios from owning networks
1st show to be syndicated?
"I Love Lucy"
Premium tv channel revenue model: yearly revenue split share?
$12.64billion
HBO's total revenue from subscribers
$2.6 billion
what is the total basic cable network revenue?
$79 billion
How many 18-49 viewers are there per rating point?
1.28million
what is the % of HUT who are watching your program?
10 rating
Youtube ads generate for content owner ______% of what linear does
10; $.03 per hour
What % of cost does Netflix pay for original content?
130%-140%
Binge watching based off age
14-25: 6 episodes; 26-49: 5 episodes; 50-69+: 4 episodes
what is advertisers preferred age
18-49
TV ecosystem: How did the cable industry start?
1970s-1990s: cable owners invested in new content until channel could attract advertising
Audience calculations: population 2+ vs. 18-49 vs total tv households
2+: 302 million; 18-49: 127 million; total: 118million
how many users does Youtube have?
2.0 billion
What is the average daily TV consumption for all adults 18+?
4 hours and 27 minutes
CBS all access # of subscribers?
4 million
How many hours of video are uploaded per minute on Youtube?
400 hours
# of commercial TV stations in the US from 1950s-2017?
400 markets=1,761 stations
What % of subscription fees do premium channels keep?
50%
How many scripted programs in 2019?
530
What % of advertising revenue does YT share with biggest creators?
55%
SVOD: Warner Media (HBO Now)
8 million subscribers; price: $15.99mo
what is the % homes watching TV at this time are watching your program?
8 share
what % of production costs do networks pay to license shows?
80%
What % of HUT have pay TV subscriptions
87%
how many pay TV households are there in 2019?
91.2M
what % does broadcast have market coverage? and who do they compete with?
95%; affiliates
#1 most watched watched network across all demographics?
CBS
what network is not apart of Hulu
CBS
what brands are on Disney+
Disney, Pixar, Marvel, Lucasfilm, National Geographic
what is the #1 premium channel?
HBO
REGULATIONS: Net Neutrality
ISP's (internet server providers) could block OTT competition by throttling their content
premium network: Starz
Lionsgate acquired in 2016
who owns 100% of EPIX channel?
MGM
What is an example of Mixed Reality?
Magic Leap
Augmented reality examples
Niantic Labs--Pokemon GO; Facebook
What is OTA
Over the air
What will not be driven by broadcast?
Peak TV
What are examples of Virtual MVPD's?
Sling, Youtube TV, and Hulu Live TV
What is the process to sell excess local broadcast airwaves?
Spectrum Auction
What is the first cable channel to go national?
TBS--1977
How do networks sell advertising before season? and what percent does it make?
upfronts; 80% aka $45B
what is patreon?
a creator focus platform; pay per post; patreon takes 5%share for basic account
what is a scatter market?
a way to sell advertisement spots for specific and limited spots and placements (ie Superbowl, Oscars); rate offered w/o upfront discount
what price= revenue potential
advertising, licensing, digital
premium network: HBO
available in 151 countries; #1 US subscribers; owned by Time Warner
SVOD: Disney+
available in US and Netherlands; price: $6.99mo
Digital "stacking rights"?
broadcasting networks will negotiate to retain stacking rights; evolved from last 5 episodes to all current episodes
who has the most subscribers?
cable>satellite
REGULATIONS: local ownership?
can own 2 stations; both cannot be in the top 4
REGULATIONS: national TV ownership?
can't own stations exceeds 39% hh
What is the fee to carry channels?
carriage fee
skinny bundles: the good and the bad
consumer -: lose 130 channels; industry +: 56 channels generate advertising; industry -: lose 14 mil jobs
What do you call cancelling you MVPD subscription?
cord cutting
When does Netflix typically release movies on-line and in theaters?
day and date
What is a network?
diversity of programming; quantity to fill 24/7; national reach; network brand: bring together different programming...common trademark; scheduling; integrated marketing
true or false: carriage fees are decreasing
false
What are retransmission fees? and how has revenue grown?
fees paid by cable and satellite companies to carry local broadcast; $0-$9BN
more channels=?
fragmented viewing
SVOD: Amazon prime video
included with you $99 a year membership; 64 million prime members
SOCIAL: facebook watch
launched in 2017; 50/50 split between Facebook and creators for ad revenue
how do you set a licensing fee?
licensor (content owner): competitive bidding, profit participation; licensee: subscriber value, advertising value, company value
what happens due to political campaigns and olympics?
local tv advertising amount fluctuates
what is a platform?
mix of original, TV content and films; on demand/Binge; subscription; Internet (OTT)
SOCIAL: Quibi
mobile only; professional 10 min videos; high production value
Where can network broadcasting be distributed? (3 places)
network streaming platform (abc.com) ; 3rd party streaming Netflix) ; 3rd party download (iTunes)
MONETIZE: network advertising vs local station advertising?
network: $20 billion ; local station: $22 billion
why is licensing more complicated now?
new model: maximize across windows and platforms..airings, timing, territories, exclusivity; streaming services are competing
premium network: Showtime
no international; owned by CBS
premium network: EPIX
only avaiable in 50% of markets; MGM owns 100%
SVOD: Netflix
operate in 190 countries; 58million subscribers domestic & 78 million subscribers international;
SVOD: Hulu
owned by Disney/Fox & NBCU; subscribers: 25 million
how to monetize--base cable networks
package revenue, advertising, streaming revenue, licensing and sales
how to monetize --MVPDs
package revenue, subscription, advertising, services
REGULATIONS: Dual TV ownership?
prohibits merger between/among CBS, ABC, NBC, Fox
What does Quibi mean
quick bites
What did the FCC vote?
repeal Net Neutrality
what is a channel?
specialty content; sub brand with enough content to differentiate; target audience; limited content
how much is the office, friends and south park licensing for?
the office: $500M; friends: $100M (for 1 year); south park: $500M
True or false? Distributors want to own content not license
true
while the average cost per subscriber has gone ________, rank in average TV viewership as gone _______.
up; down
