Data Cloud Certification - March 2024

Which type of insight is best suited to analyze clickstream data every five minutes? - Calculated Insights - Streaming Insights - Einstein Insights - Inline list Insights

Streaming Insights

MDM

System that provides data stewardship and governance across the enterprise

DLO

Target destination for records from the data streams

Attributes with which data type support value suggestion?

Text

What is the end result of the unification process? - The matched data appears as records mapped to individual data model objects - This data produces a map, allowing an organization to pinpoint its customers' locations when authorized - This data produces a map, allowing an organization to pinpoint its customers' locations at any given point in time - The matched data creates a separate object for each piece of data from customers

The matched data appears as records mapped to individual data model objects

Every day, Northern Trail Outfitters (NTO) uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than 7 days are automatically deleted. Each file contains a timestamp in a standardized naming convention. What should a consultant consider when ingesting this data stream? A. Ensure the refresh mode is set to "Upsert" and Refresh only new files" is selected B. Ensure the refresh mode is set to "Full Refresh" and the filename contains a wildcard to accommodate the timestamp C. Ensure the refresh mode is set to "Full Refresh" and "Refresh only new files' is selected D. Advise NTO to change their processes: this configuration is not supported

*Need to recheck* A. Ensure the refresh mode is set to "Upsert" and Refresh only new files" is selected

Which of the following attributes describe a package? Choose 3. - A container that's distributed - A framework to custom-tie metadata - If managed, then used by an independent software vendor on AppExchange - Allows more control in the package context - May include data streams (S3), data models, and calculated insights

- A container that's distributed - If managed, then used by an independent software vendor on AppExchange - May include data streams (S3), data models, and calculated insights

Which three types of Data Cloud metadata can be accessed via Salesforce Flow for orchestration? - Data stream ingestion - Data model mapping - Calculated insights publish - Publish identity resolution job - Initiate a streaming transform

- Data stream ingestion - Calculated insights publish - Publish identity resolutions job

Which of the following are features of an unmanaged package? Choose 3. - Its not upgradeable or supported. - It's typically used by independent software vendors on AppExchange. - It's commonly used for one-time migration of meta-data. - It contains a namespace. - A package developer has no control over the components once installed. - It's upgradable and supported.

- Its not upgradeable or supported. - It's commonly used for one-time migration of meta-data. - A package developer has no control over the components once installed.

Which Data Cloud actions are available via Flow? Choose 3 - Publish Calculated Insights - Publish Segments - Trigger Identity Resolution Jobs - Map Data Model Object Fields - Publish Streaming Insigts

- Publish Calculated Insights - Publish Segments - Trigger Identity Resolution Job

Which of the following are true of match rules? Choose 3 - They establish criteria for relating source individual records - They produce a unified individual record - They make use of most standard and custom attributes mapped to the data model - They can only be used with standard attributes mapped to the data model

- They establish criteria for relating source individual records - They produce a unified individual record - They make use of most standard and custom attributes mapped to the data model

What are three functions of Data Explorer? Choose 3 - To view over 250 records and 25 attributes - To inspect initial values and validate formula fields for data source objects - To inspect calculated insights - To inspect only data model objects and data stream objects - To enable validation of the configured mappings for data model objects

- To inspect initial values and validate formula fields for data source objects - To inspect calculated insights - To enable validation of the configured mappings for data model objects

Define a dimension

A dimension contains a qualitative value, such as a product name, date or profile ID. Ex: Date, text, and boolean

Define a metric

A metric is a calculated insight that defines and calculates a multidimensional measure on your data

Define a segment container

A segment container is a logical grouping of segments that share the same metric and granularity

How many Metrics can be present in 1 segment container? A. 1 B. 5 C. 10 D. 100

A. 1 You can create multiple segment containers with different metrics and granularities, but each segment container can only have one metric

What is the maximum limit of the number of records for Full Refresh Extract Method? A. 10 million B. 40 million C. 50 million D. No hard limit

A. 10 million

The leadership team at Cumulus Financial has declared that customers who have deposited more than $250,000 in the last 5 years and who are not using advisory services, will be the central focus for all new campaigns in the next year.Which two features support this need? A. Calculated Insight B. Report C. Segment D. Dashboard

A. Calculated Insight C. Segment

Which feature can integrate in real time with Salesforce CRM? A. Data Actions B. Identity Resolution C. CRM Starter Bundle D. Data Model Triggers

A. Data Actions

Which three components of Data Cloud can be bundled within a Data Kit? A. Data Models B. Calculated Insights C. Segments D. Data Streams E. Identity Resolution Rulesets

A. Data Models B. Calculated Insights D. Data Streams https://help.salesforce.com/s/articleView?id=sf.c360_a_data_stream_bundle_package_kits.htm&type=5

How does Data Cloud handle an individuals right to be forgotten? A. Deletes the specified Individual and records from any DMO/DLO related to the Individual. B. Deletes the specified Individual and records from any DSO mapped to the Individual DMO. C. Deletes the records from all DSOs and any downstream DMOs are updated at the next scheduled ingestion. D. Deletes the specified Individual record and its Unified Individual Link record

A. Deletes the specified Individual and records from any DMO/DLO related to the Individual. https://help.salesforce.com/s/articleView?id=sf.c360_a_data_deletion_request.htm&language=en_US&type=5

Which three Data Model objects do Reconciliation Rules operate across? A. Individual B. Party Identification C. Contact Point Email D. Contact E. Lead

A. Individual B. Party Identification C. Contact Point Email

Which three out-of-the-box connectors are available for Data Cloud? A. Marketing Cloud B. B2C Commerce C. Slack Connector D. Amazon S3 E. Amazon Redshift Connector

A. Marketing Cloud B. B2C Commerce D. Amazon S3

Which two applications automatically create activation targets at the time the application is connected to Data Cloud? (Choose 2) A. Personalization powered by Interaction Studio B. Amazon S3 C. B2C Commerce D. Marketing Cloud Engagement

A. Personalization powered by Interaction Studio D. Marketing Cloud Engagement

Which two features are impacted by the timezone setting in the org Data Cloud is provisioned in? A. Segment Schedule B. Identity Resolution C. Ingestion Schedule D. Activation Schedule

A. Segment Schedule D. Activation Schedule https://help.salesforce.com/s/articleView?id=sf.c360_a_time_zones.htm&type=5

Which of the following are characteristics of Formulas? (Choose 2) A. Simple logic on a row-based operation B. Ease of use, self-service C. Highly reusable content D. Attribute updated regularly

A. Simple logic on a row-based operation C. Highly reusable content https://help.salesforce.com/s/articleView?id=sf.c360_a_formulas__operators__and_calculated_insights.htm&type=5

The website team at Cumulus Financial Services wants to understand which identified users have browsed the jobs page on their website at least twice within the last 12 hours.Which component should a consultant recommend to achieve this goal? A. Streaming Insight B. Calculated Insight C. Streaming Data Transformation D. Segment

A. Streaming Insight Question is about the website, web SDK --> streaming

What are two benefits Data Cloud provides a company in relation to managing customer data? A. Unified Identity Resolution B. Data Harmonization C. Data Governance D. Data Marketplace

A. Unified Identity Resolution B. Data Harmonization

What is the relationship between Individual and Contact Point Objects? A. 1:1 B. 1: Many C. Many: Many D. None of the above

B. 1: Many 1 Individual, Contact Point Email, Contact Point Address, Contact Point Phone, etc

How does an administrator increase the consolidation rate for Identity Resolution? A. Change all reconciliation rules to Source Sequence B. Add more matching rules to broaden the search for matches C. Change the Ignore Empty Value option D. Reduce the number of matching rules

B. Add more matching rules to broaden the search for matches To increase consolidation add more match rules. To reduce consolidation rate, remove match rules.

What is allowed when editing a Calculated Insight? A. Removing existing measures B. Adding new measures C. Adding new dimensions D. Removing existing dimensions

B. Adding new measures https://help.salesforce.com/s/articleView?id=sf.c360_a_limits_and_guidelines_for_editing_a_calculated_insight.htm&type=5

When can the data types be changed during ingestion? A. After the DSO is created B. Before DSO is created C. Data type can never be changed D. Data type can be changed at any time

B. Before DSO is created Once the DSO is created, the data type can't be changed.

Which of the following functions returns the first value from a list that isn't empty? A. CONCAT B. COALESCE C. REPLACE D. FIND

B. COALESCE https://help.salesforce.com/s/articleView?id=sf.c360_a_supported_library_functions.htm&type=5

A user needs permissions to access Data Cloud to create, manage, and publish segments. However, the user should not be allowed to create reports or manage data sources.Which permission set should an administrator assign? A. Customer Data Cloud for Marketing Admin B. Customer Data Cloud for Marketing Specialist C. Customer Data Cloud for Marketing Data Aware Specialist D. Customer Data Cloud for Marketing Manager

B. Customer Data Cloud for Marketing Specialist Admins have all functionality Specialists can create segments Data Aware can map data, create data streams and do IR Marketing Managers work on the overall segmentation strategy and activations https://help.salesforce.com/s/articleView?id=sf.c360_a_userpermissions.htm&type=5

Which two statements about Data Cloud's Web and Mobile App connector are true? A. Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud setup B. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection D. Mobile and Web SDK schema can be updated to delete an existing field.

B. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection

Which two statements are true about using consent API and exercising right to be forgotten? A. Data Deletion requests are processed within 1 hour B. Data Deletion requests are reprocessed at 30, 60, and 90 days C. Data Deletion requests are submitted for Individual profiles D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce Clouds

B. Data Deletion requests are reprocessed at 30, 60, and 90 days C. Data Deletion requests are submitted for Individual profiles https://help.salesforce.com/s/articleView?id=sf.c360_a_data_deletion_request.htm&type=5

Which three features can be used to validate the data in the unified profile object? A. Data Actions B. Data Explorer C. Query API D. Profile Explorer E. Identity Reconciliation

B. Data Explorer C. Query API D. Profile Explorer

What are the two distinct phases of data model management in Data Cloud? A. Data Activation B. Data Ingestion C. Data Actions D. Data Modeling

B. Data Ingestion D. Data Modeling

Which operator can be used to create a segment for a birthday campaign that is evaluated daily? A. Is This Year B. Is Anniversary Of C. Is Between D. Is Birthday

B. Is Anniversary Of Is this year would span the entire year and continue to be "true" Between functions for numeric values not dates Is Birthday does not exist

How does Identity Resolution select attributes for Unified Individuals when there is conflicting information in the Data Model? A. Create additional Rule Sets B. Leverage Reconciliation Rules C. Create additional Contact Points D. Leverage Match Rules

B. Leverage Reconciliation Rules

How do the Data streams that use the Marketing Cloud Connector refresh data? A. Manually refreshed by CDP Admin B. Marketing Cloud's Automation Studio handles this process. C. APIs are used for refresh D. None of the above

B. Marketing Cloud's Automation Studio handles this process. https://help.salesforce.com/s/articleView?id=sf.c360_a_data_stream_schedule.htm&type=5

What can be customized in the Data Cloud canonical model? A. Fields B. Objects, Fields, and Relationships C. Objects and Fields D. Objects

B. Objects, Fields, and Relationships

What is the first thing a business stakeholder should focus on when considering a Data Cloud implementation? A. Review consent and privacy management policies B. Obtain cross-organizational buy-in C. Identify activation targets D. Identify data sources

B. Obtain cross-organizational buy-in

What does it mean to build a trust-based, first-party data asset? A. Pass the trust-based compliance rules as a first-party data asset is added to Data Cloud B. Provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange C. Obtain competitive data from reliable sources through interviews, surveys, and polls D. Ensure opt-in consents are collected for all email marketing as required by law

B. Provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange

Which two steps are required when configuring a Marketing Cloud activation? (Choose 2) A. Set an Activation Schedule B. Select an Activation Target C. Add Additional Attributes D. Select Contact Points

B. Select an Activation Target D. Select Contact Points Schedule is based on segment Additional attributes are optional

Which of the following cannot be used in Segmentation? (Choose 2) A. Numeric Measures B. Text Measures C. Aggregate Functions D. Date Time Measures

B. Text Measures C. Aggregate Functions

A customer has requested that their personal data be deleted.Which action should be performed to accommodate this request in Data Cloud? A. Manually delete customer and related records using the Profile Explorer B. Use Consent API to request deletion of the customer's information C. Utilize the Data Rights Subject Request tool to request deletion of the customer's information D. Use Ingestion API to request deletion of the customer's information

B. Use Consent API to request deletion of the customer's information

Cloud Kicks has received a Request to be Forgotten by a customer. In which two ways can Data Cloud honor this request? A. Use Data Explorer to locate and manually remove the Individual B. Use the Consent API to suppress processing and delete the individual and related records from source data streams C. Delete the data from the incoming data stream and perform a full refresh D. Add the Individual Id to a headerless file and use the delete from file functionality

B. Use the Consent API to suppress processing and delete the individual and related records from source data streams D. Add the Individual Id to a headerless file and use the delete from file functionality Data Explorer is used to validate data in DMO, DLO's and CI's Deleting data from the incoming data stream would involve a) manually deleting it or deleting it from the source https://help.salesforce.com/s/articleView?id=sf.c360_a_data_deletion_request.htm&language=en_US&type=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_delete_data_stream_records_deletion_file.htm&type=5

How many days of historical data is loaded when B2C Commerce Data Stream is created from the Order Bundle? A. 90 days B. 60 days C. 30 days D. 10 days

C. 30 days

What is a unique requirement of a Streaming Insight query? A. A dimension B. A measurement C. A window function D. A WHERE clause

C. A window function Have to select a measurement for a CI as well; A window function is the time interval for a streaming insight

What are the two minimum requirements needed when using the Visual Insights Builder to create a Calculated Insight? A. WHERE clause is required B. At least two objects to join C. At least one dimension D. At least one measure

C. At least one dimension D. At least one measure

Which three options can be used to build a filter in the Segmentation Canvas? A. Data Lake Objects B. Streaming Insights C. Calculated Insights D. Related Attributes E. Direct Attributes

C. Calculated Insights D. Related Attributes E. Direct Attributes

Which three actions can be applied to a previously created segment? A. Reactivate B. Export C. Delete D. Copy E. Inactivate

C. Delete D. Copy E. Inactivate Export is not an option. Can not re-activate a segment once de-activated.

A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via a SFTP site. Choose 2. A. Manually import the file using the Data Import Wizard B. Utilize Salesforce's Dataloader application to perform a bulk upload from a desktop C. Import the file into Google Cloud Storage and ingest with the Cloud Storage Connector D. Import the file into Amazon S3 and ingest with the Cloud Storage Connector

C. Import the file into Google Cloud Storage and ingest with the Cloud Storage Connector D. Import the file into Amazon S3 and ingest with the Cloud Storage Connector Data Import Wizard and Data Loadr imports CSV files (the customer would have to take the file out of the SFTP, onto a desktop and then load)

To import campaign members into a campaign in CRM a user wants to export the segment to Amazon S3. The resulting file needs to include CRM Campaign ID in the name. How can this outcome be achieved? A. Include campaign identifier into the activation name B. Hard-code the campaign identifier as a new attribute in the campaign activation C. Include campaign identifier into the filename specification D. Include campaign identifier into the segment name

C. Include campaign identifier into the filename specification

An organization is looking to use Data Cloud to unify data across 5 Salesforce orgs, 2 Marketing Cloud accounts, 6 Amazon S3 Buckets, and 4 Personalization datasets. As far as connection limits are concerned, which platform is going to present a challenge? A. Amazon S3 Bucket B. Personalization C. Marketing Cloud D. Salesforce CRM

C. Marketing Cloud No limit on buckets; 5 personalization data sets; many to 1 CRM orgs to data cloud

What component of Calculated Insights can be included as attribute data in an activation? A. Metrics and Dimensions B. Dimensions C. Metrics D. Filters

C. Metrics Metrics are multiple fields put together and a formula is used to create a value (LTV = Sum of SalesOrder + TotalProductAmount or Propensity to Prescribe = counts and sums) a dimension is a singular value (CustomerGender, CustomerId)

Which type of measures with aggregate functions are supported? A. Date B. Text C. Numeric D. Boolean

C. Numeric

Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model? A. Individual B. Global Account C. Party D. Membership

C. Party Subject Areas: Case, Engagement, Loyalty, Party, Privacy, Product, Sales Order, Standard

Which match criteria is only available as custom in order to perform an exact match in Identity Resolution? A. Phone Number B. Email Address C. Party Identification Id D. Government Id

C. Party Identification Id https://help.salesforce.com/s/articleView?id=sf.c360_a_match_rules_criteria.htm&type=5

How can attribute names be modified to match a naming convention in Cloud File Storage target? A. Update attribute names in the data stream configuration B. Update field names in the data model C. Set preferred attribute names when configuring activation D. Use a formula field to update the field name in an activation

C. Set preferred attribute names when configuring activation

A segment fails to refresh with the error "Segment references too many Data Lake Objects (DLOs)". What are two remedies for this issue? A. Space out the segment schedules to reduce Data Lake Object load B. Refine segmentation criteria to limit up to 5 custom DMOs C. Split the segment into smaller segments D. Use Calculated Insights in order to reduce the complexity of the segmentation query

C. Split the segment into smaller segments D. Use Calculated Insights in order to reduce the complexity of the segmentation query https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_troubleshooting.htm&language=en_US&type=5

Which two objects or fields are supported for ingestion using the Salesforce CRM connector? A. Custom Big Objects B. Standard Big Objects C. Standard Objects D. Custom Objects

C. Standard Objects D. Custom Objects

Which method should an administrator use when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK? A. Activation B. Segment C. Streaming Insight D. Calculated Insight

C. Streaming Insight Question asks about Interactions SDK and Mobile SDK both of which are near real time - streaming.

An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature can help with this use case? A. Transformation Formulas B. Data Harmonization C. Value Suggestion D. Global Picklists

C. Value Suggestion

Calculated Insight

Compute metrics across dimensions from mapped objects and fields

Streaming Insight

Compute streaming metrics across dimensions from your real-time data sources

DMO

Consolidates data from data sources through data lake objects

Which objects must be mapped to the individual data model object to enable the unification and activation process? Choose 2 A. Contact Point B. Unified Individual C. Purchase Order D. Party Identification E. Customer Profile

Contact Point Party Identification - Unified Individual is created after unification - Purchase order is not leveraged for unification and is not 1-1 - Customer Profile doesn't exist, it is known as "Unified Customer Profile"

How many calculated insights can be created per tenant? A. 5 B. 10 C. 50 D. 100

D. 100 https://help.salesforce.com/s/articleView?id=sf.c360_a_limits_and_guidelines_cdp.htm&type=5

Which of these is present in Identity Resolution Summary? A. Unified Individuals B. Last Processing Status C. Matched Individuals D. All the above

D. All the above

Which option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis? A. Marketing Cloud Connect API B. Email Studio Starter Bundle C. Profile attributes are not yet supported D. Automation Studio and Profile API

D. Automation Studio and Profile API

Which data sources are available from Marketing Cloud as a starter bundle? A. Email, Cloud Pages, Einstein Web & Email Recommendations B. Email, MobileConnect, MobilePush and GroupConnect C. Email, Mobile Connect, and Einstein Engagement Scoring D. Email, MobileConnect and MobilePush

D. Email, MobileConnect and MobilePush https://help.salesforce.com/s/articleView?id=sf.c360_a_starter_data_bundles.htm&type=5

Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights? A. Transaction B. Individual C. Sales Order D. Engagement

D. Engagement There are only 3 types of streams: Profile, Engagement, and Other. Engagement is used if your dataset is time-series oriented. https://help.salesforce.com/s/articleView?id=sf.c360_a_category.htm&language=en_US&type=5

Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.How should this use case be addressed in Data Cloud? A. Nested segments B. Flow orchestration C. Streaming data transformations D. Metrics on metrics

D. Metrics on metrics https://help.salesforce.com/s/articleView?id=sf.c360_a_metrics_on_metrics.htm&language=en_US&type=5

Which data model subject area defines the revenue or quantity for an opportunity by product family? A. Engagement B. Product C. Party D. Sales Order

D. Sales Order Engagement defines interactions with a party. The product subject area defines anything you plan to sell or any part of a product to track for service purposes. The party subject area reflects contact information. https://help.salesforce.com/s/articleView?id=sf.c360_a_data_model_subject_areas.htm&type=5

Which configuration can support separate Amazon S3 buckets for data ingestion and activation? A. Dedicated S3 data sources in activation setup B. Dedicated S3 data sources in Data Cloud setup C. Separate user credentials for data stream and activation D. Separate user credentials for data stream and activation target

D. Separate user credentials for data stream and activation target So from this, I take: configure (S3) Separate Ingest Activation This first article addresses configuration of S3 for Ingestion https://help.salesforce.com/s/articleView?id=sf.c360_a_set_up_s3_connection.htm&type=5 This second article addresses configuration of S3 as an Activation Target https://help.salesforce.com/s/articleView?id=sf.c360_a_create_cloud_file_storage_activation_target.htm&type=5 As the configuration of S3 is separate and addresses ingest and activation, my answer would be: D) Separate user credentials for data stream and activation target

Which permission setting should an administrator check if the custom CRM object is not available in New Data Stream configuration? A. Modify All object permission enabled in Data Cloud org B. Ingest Object permission is enabled in the CRM org C. Create object permission enabled in Data Cloud org D. View All object permission enabled in source CRM org

D. View All object permission enabled in source CRM org

A customer is interested in updating the CRM contact lead based on streaming data that's coming to Data Cloud. Which two features would meet this requirement? Choose 2 - Data actions - Activate to CRM - CRM Connector - Copy fields

Data actions Copy fields

When activating an unified individual to Marketing Cloud, which three attributes are automatically included? Choose 3 - Email subscriber key - Contact email address - Contact phone number - Contact address - Contact ID

Email subscriber key Contact email address Contact phone number

Which three match rules are available to link multiple records into a unified customer profile? Choose 3 Exact device and name Exact org ID Exact name and email Exact email Exact phone number

Exact name and email Exact email Exact phone number

Which reconciliation rule is defined by default when selecting profile attributes in the Unified Individual? Last updated Source sequence Most occurring Oldest record

Last updated **Unified Individual** Otherwise most frequent for other objects

When authoring streaming insights via structured query language (SQL), which activities do you perform? Choose 2 - Mapping to real-time sources - Using data actions - Creating timestamps in Data Cloud

Mapping to real-time sources Using data actions

Define a Measure

Measures are numeric fields that can be aggregated using functions such as SUM, AVG, MIN, MAX or COUNT Ex: Revenue or average order value NOT date, text or boolean

What data points can be retrieved from Calculated Insights when activating a segment? - Metrics - Dimensions - Metrics and Dimensions - Related Attributes

Metrics

If you want to use the same criteria in multiple segments, which feature would you recommend? - Segment membership data model object - Nested Segments - Segment exclusions - Segmentation API

Nested segments

Which three types of usages are Calculated Insights best suited for? Choose 3 - Nontrivial calculation - Complex queries across multiple objects - Reusability purposes - Data collected in batces - High volume data processing

Nontrivial calculation Complex queries across multiple objects Reusability purposes

DSO

Object that underpins the data stream

Which two statements are true for Value Suggestions? Choose 2 - Only text attributes can be enabled - "Enable value suggestion" needs to be enabled - A value with more than 15 characters isn't possible - Attribute values are displayed in date order with the most recent displaying first

Only text attributes can be enabled "Enable value suggestion" needs to be enabled

Which entity types can be used to "segment on" in segmentation? - Profile - Engagement - Profile and Engagement - Profile, Engagement, Other

Profile

Which attributes in the attribute library have a one-to-many relationship with the segment target? - Related attributes - Engagement attributes - Profile attributes - Direct attributes

Related attributes

What receives notifications about the latest status of Data Cloud usage without users viewing records? - Salesforce Metadata API - Sharing Rules - Lightning Report Builder - Salesforce Flow

Salesforce Flow

What are three supported data-action targets for Salesforce Data Cloud streaming insights? Choose 3 - Salesforce Marketing Cloud - Webhook - Salesforce Platform Event - Salesforce Commerce Cloud - Slack

Salesforce Marketing Cloud Webhook Salesforce Platform Event

What can be used to import AWS Data Streams into Salesforce without using the Data Cloud Product interface? - Salesforce Metadata API - Lightning App Builder - Lighting Report Builder - Salesforce Flow

Salesforce Metadata API https://help.salesforce.com/s/articleView?id=sf.c360_a_metadata_and_packaging.htm&type=5

How can a user ensure that their Data Cloud dashboards are refreshed on a daily basis? - Select Subscribe and set a refresh window for after the data streams are refreshed. - Configure the Dashboard settings in the org setup screen. - Disable and republish the dashboard. - Schedule a refresh window for each report individually.

Select Subscribe and set a refresh window for after the data streams are refreshed.

What makes segments available only to certain groups based on their role? - Salesforce Metadata API - Sharing Rules - Lightning App Builder - Lightning Report Builder

Sharing Rules

How can you view details on segment membership, including which users are in a specific segment?

View the segment membership data model object data via Data Explorer.

Data modeling occurs after which step in a Data Cloud implementation?

Ingestion

What are the different ways to create a calculated insight? Choose 2 - Using Insights Builder - Import query activity from Marketing Cloud - Using structured query language - Import Salesforce object query language from developer console

Using Insights Builder Using structured query language